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返回到 高级竞争策略

學生對 路德维希马克西米利安慕尼黑大学 提供的 高级竞争策略 的評價和反饋

4.7
846 個評分

課程概述

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....

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AA

2019年2月11日

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

AD

2017年6月30日

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

篩選依據:

176 - 高级竞争策略 的 181 個評論(共 181 個)

創建者 Ivan V

2017年7月16日

創建者 Nandhini.J

2020年5月31日

創建者 Vinnie A

2019年2月26日

創建者 Panos T

2015年12月17日

創建者 Daniela d S M

2021年5月8日

創建者 Pranav U

2022年5月9日