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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
4,860 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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251 - 275 of 1,069 Reviews for Attract and Engage Customers with Digital Marketing

By Andrew

•

Aug 24, 2023

I love how Coach AK explained everything and his voice is super smooth and super easy to concentrate

and understand

By Eldrin D

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Aug 5, 2023

This topic discusses in-depth and technical info about the types of basic marketing yet easy to understand. Thanks!

By C. B (

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Jul 3, 2023

I has helped me fill the gaps where i didn't know i didn't know; also stuff i knew i didn't know, but now i know :)

By Credo O

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Jun 9, 2023

I really love the course, I've learned a lot and getting much knowledge is the biggest investment I made in myself.

By Dinh H Y

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Oct 7, 2022

The lecturer was very dedicated. The lessons gave me lots of knowledge in digital marketing. Very detail and clear.

By Muhammad A Y

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Jun 23, 2022

Excellent Content and Course by Google I learn a lot about Digital Marketing & E-Commerce Love Coursera and Google.

By Tamires R d S

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Aug 18, 2023

I loved this course. It provided practical exercises, links, and tools that can indeed support a digital marketer.

By Anteneh A

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Jul 1, 2023

what a course? I like from the beginning to the end of the course thank google for providing this amazing course.

By Anand k

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Mar 14, 2023

it's very easy and helpful to learn the skills i hope these certificate and skills that i learn will me in future

By Leandro Z

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Oct 16, 2022

Very good course, a great insight on Digital Marketing best practices specially on the SEM and Display Ads front

By MISBAH U r

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Dec 19, 2023

i enjoyed this course it was very good course i really learned lot about the SEO and SEM hade a good experience.

By Gibbie G

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Jun 26, 2022

The Coach was amazing and clear in his directions. I hope l can see him again down the line in the next courses.

By Uday

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Nov 23, 2023

The best part of the course is that they provide practical assignments after completion of my theory knowledge.

By Sneha M

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Nov 8, 2023

The topics covered extensively on SEO and SEM really helped in understanding content and ad campaign management

By neha s

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Oct 10, 2023

I am at the second stage right now, i have learn so much from this course, this will help me advance my career.

By Emily S

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Mar 11, 2023

Coach AK was fantastic! This course had a lot of useful information about SEM and SEO that was very eyeopening!

By Natalie T

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Oct 14, 2022

Perhaps its down to experience but this instructor's delivery is a lot more engaging than the previous course.

By Mohammad M

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Oct 7, 2022

This course gives you a great introduction to SEO and SEM which you need to have a successful online business.

By Brandi H

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Feb 14, 2024

Extremely informative and makes you realized the functions that goes on when you make your own query on a SERP

By P K

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Aug 10, 2023

It's a great course to learn. Don't think too much and dive into it, you will never regret taking this course.

By Ashley L

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Sep 15, 2022

This course was so in depth and descriptive I honestly learned so much. This instructor was by far so helpful

By Justine P

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Sep 27, 2022

Loved this course and the trainer! It was a lot to take in but I REALLY did learn so much from this course!

By Rishabh R

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Jul 6, 2022

Great to learn about digital marketing as a beginner and the profesor is excelllent at teaching the subject.

By Maha

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Jan 22, 2024

Knowledgeable course I learned all that I needed to know about SEM, SERP, and Google ads. Thank you so much

By Trevor N

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May 17, 2023

Quality! Some real hidden gems in there, if used right. For a beginner course, it exceeded my expectations.