In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success.
- 5 stars79.17%
- 4 stars16.17%
- 3 stars3.36%
- 2 stars0.64%
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After taking this course, I felt like I learned from the rest. I didn't realize how much I absorbed until this one. I've very much enjoyed this program.
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
Another excellent class in the series. Straight-forward information about transforming social media marketing knowledge into an ongoing program.
Great content! Great Experience! Looking forward to completing the entire specialization. Enrolling for the Capstone now.