Cluster Analysis, Association Mining, and Model Evaluation

Welcome to Module 1, Cluster Analysis and Segmentation. In this module we will explore cluster analysis, a popular unsupervised learning algorithm. We will also review the two major styles of cluster analysis, and discuss potential applications to different industries.

Welcome to Module 2, Collaborative Filtering, Association Rules Mining, & Market Basket Analysis. In this module we will begin with an explanation of collaborative filtering and association rules mining, and how these techniques are used to make automatic predictions. We will also take a closer look at the various common applications of market basket analysis.

Welcome to Module 3, Classification-Type Prediction Models. In this module we will begin with an explanation of how classification-type prediction models are evaluated for performance, and how a confusion matrix can help visualize that performance. We will also discuss the applicability of cluster analysis, and how it can be used to detect rare events such as fraudulent transactions.