Chevron Left
返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

學生對 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

4.6
908 個評分

課程概述

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

熱門審閱

JJ

2019年8月19日

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

LN

2021年9月17日

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

篩選依據:

226 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 243 個評論(共 243 個)

創建者 Hitesh C

2021年4月28日

創建者 Piyush S

2022年5月20日

創建者 Romeo Z

2022年1月29日

創建者 Filipe G

2020年5月30日

創建者 Harmandip S

2022年7月5日

創建者 Warren S

2021年4月6日

創建者 Ana F M

2021年3月19日

創建者 Steeve P

2020年7月11日

創建者 Mildred F C

2022年2月7日

創建者 ROBERTO V Y

2021年6月16日

創建者 Sudhanshu R

2022年9月24日

創建者 marit

2022年1月23日

創建者 Ant B

2022年1月13日

創建者 Tishia Q

2020年7月15日

創建者 mohamed a

2022年11月22日

創建者 Felipe V

2020年7月12日

創建者 Sven P

2021年3月22日

創建者 Markus W

2021年3月4日