The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities.
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Digital Advertising Strategy 專項課程科罗拉多大学波德分校課程信息
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Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
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授課大綱 - 您將從這門課程中學到什麼
Introduction: Display Advertising
Search Advertising
Banner and Video Advertising
Social Media Advertising
審閱
- 5 stars67.57%
- 4 stars23.63%
- 3 stars4.54%
- 2 stars1.51%
- 1 star2.72%
來自INTRODUCTION TO THE DIGITAL ADVERTISING LANDSCAPE的熱門評論
Excellent course. I was able to learn a lot. I will definitely continue with the next course.
This course has pretty good content and I believe it's an excellent introduction to digital advertising.
The course content is good but it should have included more video content. It was almost all reading assignments
very nice and informative. Mostly through study materials, not much of videos are there
關於 Digital Advertising Strategy 專項課程
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