The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution.
- 5 stars81.53%
- 4 stars12.11%
- 3 stars3.61%
- 2 stars1.18%
- 1 star1.55%
來自THE DIGITAL MARKETING REVOLUTION的熱門評論
For a new course - this is an eye-opener. I loved it and I enjoyed the examples that were given to us. I also enjoyed the lecturer - he has a good sense of humour :)
I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.
For now I will give 4 points after then I will moderate my feedback which might be show pros and cons factor of operational marketing research of Coursera team members.
I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.