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學生對 伊利诺伊大学香槟分校 提供的 The Digital Marketing Revolution 的評價和反饋

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1,350 個評分

課程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

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AS

2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

2021年4月1日

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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1 - The Digital Marketing Revolution 的 25 個評論(共 352 個)

創建者 Danielle M

2018年6月9日

創建者 WebSavänt E

2020年1月31日

創建者 Omar S O

2019年3月20日

創建者 John C

2018年9月23日

創建者 Siyoung L

2020年9月3日

創建者 Meenakshi K

2019年6月7日

創建者 Vladimir V

2019年5月15日

創建者 Andre C

2020年5月6日

創建者 Reber E J

2018年3月13日

創建者 Mandeep G

2020年5月26日

創建者 alfonso b

2019年11月3日

創建者 Arjun B

2019年2月15日

創建者 Osama K A

2019年5月19日

創建者 Tal v D

2019年5月2日

創建者 Veronica A

2018年11月6日

創建者 Ritesh K

2018年3月11日

創建者 Amrit S

2020年10月11日

創建者 Mark G W

2019年8月29日

創建者 Chris M

2017年11月6日

創建者 Sandor A M

2020年4月26日

創建者 Tanusree B

2020年10月16日

創建者 Mark J

2020年7月24日

創建者 Deepak S

2022年9月19日

創建者 MOHAMED F S

2020年8月11日

創建者 Asad U

2022年8月9日