The State University of New York
Connect with Diverse Audiences during a Public Health Crisis
The State University of New York

Connect with Diverse Audiences during a Public Health Crisis

This course is part of Leadership for Public Health Crises Specialization

Taught in English

Some content may not be translated

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

3.5

(11 reviews)

Beginner level

Recommended experience

13 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

14 quizzes

Course

Gain insight into a topic and learn the fundamentals

3.5

(11 reviews)

Beginner level

Recommended experience

13 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Leadership for Public Health Crises Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

People's culture, history, and lived experiences affect how they interpret and engage with health-risk information. Without acknowledging these influences, public health communicators may struggle to successfully engage their audiences with the information at hand. This module explores how public health communicators can segment their audiences into smaller groups, thereby allowing them to tailor messages to each group's unique needs.

What's included

4 videos5 readings4 quizzes1 peer review

To motivate people to act on health information, public health communicators must be able to make that information relevant to their audiences, and connect with them in ways that foster trust and credibility. One way to connect with audiences is through empathy. Taking the time to understand where they are coming from, and acknowledging their perspectives regardless of the accuracy of those perspectives, shows people that you care. This module explores how public health communicators can recognize and overcome underlying biases, assumptions, and stereotypes to create messaging that is rooted in empathy.

What's included

4 videos5 readings4 quizzes1 peer review1 discussion prompt

Whether public health messages are successful at motivating people to adopt a recommended action, is driven largely by the person or entity communicating that information, and the structural components of the message itself. This module explores how public health communicators can leverage persuasive communication strategies, to frame and deliver their messages in ways that appeal to their audience’s core values.

What's included

3 videos4 readings3 quizzes1 peer review1 discussion prompt

For some audiences, a media interview is the only channel through which they will encounter important health and safety information during a public health crisis. During an interview, public health communicators must convey high stakes information in a short amount of time, connect with the viewers, and convince them to adopt actionable steps to protect themselves. This module explores how public health communicators can approach media interviews with confidence, and shift their attention outward with a greater focus on their audience(s).

What's included

3 videos2 readings3 quizzes1 peer review1 discussion prompt

Instructor

Instructor ratings
4.8 (6 ratings)
Brenda Hoffman, Ph.D.
The State University of New York
1 Course828 learners

Offered by

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