Chevron Left
返回到 Content Strategy for Professionals: Engaging Audiences

學生對 西北大学 提供的 Content Strategy for Professionals: Engaging Audiences 的評價和反饋

4.6
647 個評分

課程概述

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

熱門審閱

SH

2018年9月14日

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.

PN

2019年12月19日

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

篩選依據:

1 - Content Strategy for Professionals: Engaging Audiences 的 25 個評論(共 171 個)

創建者 Denise D

2016年6月12日

創建者 whitney w

2020年3月2日

創建者 Thomas T

2019年1月29日

創建者 Dario R

2017年7月27日

創建者 Phillip D

2021年2月22日

創建者 Jessica S

2020年11月6日

創建者 Paul H

2018年5月13日

創建者 ahmad z

2016年9月16日

創建者 Aneeza S

2018年12月18日

創建者 Jolie T

2017年8月10日

創建者 Dhanu K V

2021年3月25日

創建者 DEBORAH D

2020年6月17日

創建者 Maritza P

2016年5月24日

創建者 Siddhant M

2018年5月17日

創建者 Aniruddho M

2020年7月14日

創建者 Erin M

2021年2月9日

創建者 Hanna P

2018年5月8日

創建者 Collin F

2021年1月5日

創建者 AL S D

2021年7月27日

創建者 Lisa L

2020年11月20日

創建者 David W

2016年10月24日

創建者 Abhra C

2020年4月24日

創建者 Neha K

2018年10月12日

創建者 Ashmit K

2019年12月17日

創建者 Laura N G Z

2021年9月22日