本課程是 Transforming the Fashion Business 專項課程專項課程的一部分

4.7
星
60 個評分

Keanan Duffty

4,941 人已註冊

提供方

Transforming the Fashion Business 專項課程帕森斯设计学院新校区

課程信息

14,181 次近期查看

In this course, Parsons faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty. 
In this course, you'll be learning from the following Parsons faculty and industry experts:
- Caryn Pang, Parsons Faculty, Senior Consultant
- Ron Thurston, Author, RETAIL PRIDE
- Keanan Duffty, Parsons Faculty
- Patrick Klesius, Parsons Faculty, Enterprise Data Architecture & Analytics, David Yurman

可靈活調整截止日期

根據您的日程表重置截止日期。

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

第 3 門課程（共 3 門）

Transforming the Fashion Business 專項課程

中級

At least 2 years experience in fashion retail, marketing, brand management, or similar creative businesses.

完成時間大約為10 小時

英語（English）

對員工進行熱門技能培訓能否為您的公司帶來益處？

體驗 Coursera 企業版

您將學到的內容有

How to design an experiential retail strategy
Ways to apply various fashion system methodologies
How to manage an omnichannel retail business model
Ability to analyze the digital future of the retail experience

您將獲得的技能

Merchandising
omnichannel processes
Customer Journey Mapping
retail strategy
E-Commerce

可靈活調整截止日期

根據您的日程表重置截止日期。

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

第 3 門課程（共 3 門）

Transforming the Fashion Business 專項課程

中級

At least 2 years experience in fashion retail, marketing, brand management, or similar creative businesses.

完成時間大約為10 小時

英語（English）

對員工進行熱門技能培訓能否為您的公司帶來益處？

體驗 Coursera 企業版

授課教師

授課教師評分

4.71/5 （16 個評分）

Keanan Duffty

Parsons Faculty

Parsons School of Design

20,584 個學生

3 門課程

提供方

帕森斯设计学院新校区

For more than a century, Parsons School of Design has been inspired by the transformative potential of design. Today, the school’s groundbreaking academic programs carry forward that mission, making Parsons the number one design school in the U.S. and among the top three globally. At the heart of a comprehensive university — The New School — Parsons draws on a range of academic fields to deliver a uniquely interdisciplinary education enriched by the resources of its home in New York City and branch campus in Paris. Here, the next generation of creative leaders engage in real-world learning and develop as critical thinkers and makers grappling with the pressing issues of our time.

了解頂級公司的員工如何掌握熱門技能

了解關於 Coursera for Business 的更多信息

授課大綱 - 您將從這門課程中學到什麼

週

週 1

完成時間為 2 小時

Fashion Retail Transformation

完成時間為 2 小時

10 個視頻（總計 46 分鐘）, 2 個閱讀材料, 2 個測驗

10 個視頻

Introduction to the Fashion Retail Transformation Course43

Module 1 Introduction: Customer Facing Operations and Strategy55

Instructor Introduction: Caryn Pang1分鐘

Experiential Retail and Marketing7分鐘

How to Develop a Retail Experience Plan6分鐘

Developing Retail Strategies and Network Management6分鐘

Merchandise Planning7分鐘

Effective Retail Crisis and Reputation Management7分鐘

Operations Resilience Planning5分鐘

Module Review: Fashion Retail: Customer Facing Operations and Strategy1分鐘

2 個閱讀材料

Fashion Retail Transformation Instructor Profiles10分鐘

Module 1 Readings10分鐘

2 個練習

Module 1: Reflective Writing30分鐘

Module 1 Quiz30分鐘

週

週 2

完成時間為 2 小時

Retail Operational Planning for Future Business Models

完成時間為 2 小時

9 個視頻（總計 40 分鐘）, 1 個閱讀材料, 2 個測驗

9 個視頻

Module 2 Introduction: Retail Operation Planning for Future Business Models58

Instructor Introduction: Ron Thurston2分鐘

Writing a Retail Operations Plan5分鐘

Ensuring a Smooth Omnichannel Customer Journey9分鐘

How Innovations Are Changing Retail3分鐘

Building Business Models Across Geographies and Markets5分鐘

Ensuring Operational Excellence6分鐘

Creating and Executing a Retail Business Strategy4分鐘

Module Review: Retail Operation Planning for Future Business Models2分鐘

1 個閱讀材料

Module 2 Readings10分鐘

2 個練習

Module 2: Reflective Writing30分鐘

Module 2 Quiz30分鐘

週

週 3

完成時間為 2 小時

Fashion E-Commerce

完成時間為 2 小時

8 個視頻（總計 36 分鐘）, 1 個閱讀材料, 2 個測驗

8 個視頻

Module 3 Introduction: Fashion E-Commerce28

Direct-to-Consumer Best Practices7分鐘

Traffic Generation and Improving Conversion Optimization5分鐘

Managing Internal and External Platforms2分鐘

Managing Supply Chain, Customer Service, and Fraud4分鐘

Utilizing Payment Technologies6分鐘

Balancing Innovations in E-Commerce Experience with Profitability5分鐘

Module Review: Fashion E-Commerce2分鐘

1 個閱讀材料

Module 3 Readings10分鐘

2 個練習

Module 3: Reflective Writing30分鐘

Module 3 Quiz30分鐘

週

週 4

完成時間為 4 小時

Fashion Distrbution Strategy for the Post-Pandemic Era

完成時間為 4 小時

9 個視頻（總計 34 分鐘）, 1 個閱讀材料, 3 個測驗

9 個視頻

Module 4 Introduction: Fashion Distribution Strategy for the Post-Pandemic Era52

Instructor Introduction: Patrick Klesius1分鐘

The Digital Transformation and the Needs of Modern Consumers6分鐘

Mastering Remote Clienteling4分鐘

Initiating Omnichannel Processes4分鐘

Generating Omnichannel Success4分鐘

Customer Journey Mapping and Considerations7分鐘

Fashion Forward: The Future of the Fashion Industry1分鐘

Module Review: Fashion Distribution Strategy for the Post-Pandemic Era2分鐘

1 個閱讀材料

Module 4 Readings10分鐘

2 個練習

Module 4: Reflective Writing30分鐘

Module 4 Quiz30分鐘

審閱

4.7

14 條評論

5 stars
80%
4 stars
13.33%
3 stars
3.33%
2 stars
1.66%
1 star
1.66%

來自FASHION RETAIL TRANSFORMATION的熱門評論

由 NS 提供2021年12月12日

The Audio settings were very low for this course compared to other courses on coursera that I have taken, despite of full volume the videos seemed that their recording was pretty low volume

由 AI 提供2021年12月2日

As an experienced retail associate, and now manager, this course was engaging, and providing a different and progressive perspective on the future of fashion retail.

由 SA 提供2021年8月14日

this course is amazing and it's help me understand about retailing much better than before!

查看所有評論

關於 Transforming the Fashion Business 專項課程

In this specialization, you will analyze the fashion business and how it must evolve into a more inclusive, diverse, and equitable manifestation of itself. You’ll explore the “slow fashion” movement, the historical underpinnings of the current fashion system, and imperatives for a more holistic, sustainable future. You’ll look at the design process from the perspective of analytical and statistical trend forecasting and how to bring new strategies and technologies into your design approach, all while maintaining an awareness of social movements and cultural shifts. And finally, you’ll learn how fashion retail can create memorable, immersive, and innovative experiences that help you and your brand stay relevant in an age of increasing competition and shifting consumer models.

常見問題

我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
有助学金吗？
是的。如果您负担不起学习计划的注册费，则可以在选择学习计划时申请助学金或奖学金。如果您选择的学习计划提供助学金或奖学金，则您将在描述页面上看到一个申请链接。
What background knowledge is necessary?
This course is open to all who are interested in learning about the fashion business. Previous experience in fashion or in a creative field is recommended, but not required.
Is this course truly 100% online? Do I need to attend any classes in person?
This course is completely online. There is no need to attend any class in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
What does this course cover?
In this course, you’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty.
Where can I find the suggested supplementary reading?
Please consult the course guide for the list of supplementary reading. The purpose of the supplemental readings is to learn more about the topic(s) covered in this course. Please note these materials are strictly optional for those who want to invest in the purchase, and they are not required to complete the course.

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Fashion Retail Transformation

課程信息

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