In this course, Parsons faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty.
提供方


課程信息
At least 2 years experience in fashion retail, marketing, brand management, or similar creative businesses.
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版您將學到的內容有
How to design an experiential retail strategy
Ways to apply various fashion system methodologies
How to manage an omnichannel retail business model
Ability to analyze the digital future of the retail experience
您將獲得的技能
- Merchandising
- omnichannel processes
- Customer Journey Mapping
- retail strategy
- E-Commerce
At least 2 years experience in fashion retail, marketing, brand management, or similar creative businesses.
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版提供方
授課大綱 - 您將從這門課程中學到什麼
Fashion Retail Transformation
Retail Operational Planning for Future Business Models
Fashion E-Commerce
Fashion Distrbution Strategy for the Post-Pandemic Era
審閱
- 5 stars80%
- 4 stars13.33%
- 3 stars3.33%
- 2 stars1.66%
- 1 star1.66%
來自FASHION RETAIL TRANSFORMATION的熱門評論
The Audio settings were very low for this course compared to other courses on coursera that I have taken, despite of full volume the videos seemed that their recording was pretty low volume
As an experienced retail associate, and now manager, this course was engaging, and providing a different and progressive perspective on the future of fashion retail.
this course is amazing and it's help me understand about retailing much better than before!
關於 Transforming the Fashion Business 專項課程

常見問題
我什么时候能够访问课程视频和作业?
我订阅此专项课程后会得到什么?
有助学金吗?
What background knowledge is necessary?
Is this course truly 100% online? Do I need to attend any classes in person?
What does this course cover?
Where can I find the suggested supplementary reading?
還有其他問題嗎?請訪問 學生幫助中心。