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返回到 食品和饮料管理

學生對 博科尼大学 提供的 食品和饮料管理 的評價和反饋

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4,099 個評分

課程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

熱門審閱

SF

2022年7月31日

It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.

SL

2020年7月27日

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

篩選依據：

301 - 食品和饮料管理 的 325 個評論（共 1,116 個）

創建者 Bibiana p

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2016年4月25日

Buen curso. Permite organizarte al tener los vídeos divididos por bloques tanto por semanas como por apartados. Además los ejemplos y entrevistas ayudan a una mejor comprensión.

創建者 Daniela A

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2018年6月12日

Wonderful course, great material, interesting interviews, I learned a lot and enjoyed it very much! However it is more focused on marketing strategies than management itself.

創建者 Prathamesh D

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2016年12月1日

The course is pretty comprehensive and has a handful of insightful examples of the F&B industry. The concepts are covered in detail and I would recommend this course.

創建者 Hi. j

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2016年12月8日

i am pleased to do it..this course help me a lot to know about food and beverage management.i think i so so able to work in this sector..so thanks a lot coursera.

創建者 Deleted A

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2017年9月8日

Además del excelente contenido y ser muy sencillo gracias a los ejemplos dados en cada tema, hay que destacar la gran variedad de idiomas disponibles.

創建者 Mei W

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2016年11月27日

Very interesting and detailed, but would be more interesting if have the chance to interact more with classmates and lecturers when doing assignments.

創建者 Nicolas-Patience B

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2015年10月6日

One of the greatest courses I've done so far. The lecturer is very insightful and his method is pretty straightforward and concise.

創建者 Ross M

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2018年4月5日

A little unclear and questions not worded clearly. Good information and course outline however.

創建者 rajesh b

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2017年4月15日

very good material for those who want to gain knowledge about food and beverage business

創建者 Anna N

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2017年1月2日

Very interesting course with the chance to access detailed interviews and extra material

創建者 alessio t

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2018年1月22日

Really Interesting topics and interviews. The lectures are clear and well explained.

創建者 Adeyemi A

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2017年2月24日

a great experience, an excellent insight into Food and Beverage management.

創建者 Jean-Paul L

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2019年7月1日

Very interesting course, great advise on marketing in the f&b departement!

創建者 Federico B

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2021年3月14日

Very interesting course, maybe too focused on marketing topics.

創建者 Alessandro B

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2017年11月10日

simple & effective course about food & beverage management.

創建者 Subhajit K C

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2020年3月8日

A mind blowing cource to gather all the detail knowledge

創建者 Hamza K

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2018年12月15日

Thanks for providing the information of food science

創建者 soumaya e b

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2020年4月1日

good content.

full of exemples and real cases.

創建者 BAVAHARINI K

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2019年10月8日

quiet useful for those in FMCG background.

創建者 JAHABARALI.M

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2019年9月8日

Good and learn many things

創建者 FSC L 9

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2019年9月23日

Good knowledge about F&B

創建者 Tommaso T

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2017年7月11日

Very interesting course

創建者 Rohan M

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2019年12月15日

Very nice course..

創建者 chitvan a

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2016年3月16日

Very informative..

創建者 Steve K

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2015年10月14日

Excellent teaching

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