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返回到 食品和饮料管理

學生對 博科尼大学 提供的 食品和饮料管理 的評價和反饋

4.8
4,096 個評分

課程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

熱門審閱

SF

2022年7月31日

It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.

SL

2020年7月27日

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

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501 - 食品和饮料管理 的 525 個評論(共 1,116 個)

創建者 Francisco M

2020年6月4日

Its a really great resource to learn and understand the market, organize your ideas and use as example the journey of other entrepreneur to achieve your GOALS

創建者 Justin B

2022年6月5日

This course is exceptionally informative and well-organized. The content is really well-prepared and suitable for learners at all levels. Highly recommended.

創建者 Deepika B

2021年11月9日

It was an amazingly designed course. Thankful to Bocconi University and Coursera for this opportunity. This will surely be useful to me throughout my career.

創建者 Alwyn C M

2020年7月19日

It was a great learning tool. The topics were well presented and discussed in details. Business cases are in real situations.

Great Help Coursera!👍

Thank You.

創建者 Alexandros S

2021年11月23日

Very good lesson contains a lot of interesting information. It will help you to understand how the marketing of food and beverage works. Highly recommended.

創建者 Maria C R

2020年9月7日

I really enjoy this course the content of each session was very complex. I’m satisfied. I wish to apply some of all this concepts in a real context of work.

創建者 Simón T U

2020年8月9日

Very nice overview of the managerial issues that can arise as part of a F&B buisnnes. Good and easy to understand concepts, matching with what is evaluated.

創建者 Madhushika F

2020年8月17日

A very interesting course for all those who are interested in food science, food business management and who are planning to start your own food business.

創建者 Katty G

2017年9月4日

It's a very interesting course, because sometimes we forget a lot of relevant aspects which ones are taught in this program. It was an amazing experience.

創建者 Enica K

2022年7月13日

absolutely loved this course. relevent content, lecturer was engaging and the interviews where very interesting made it easy to follow and grasp concepts

創建者 LUCA B

2021年2月20日

Excellent course, which introduced me to Food and Beverage management and allowed me to expand my personal knowledge in a theoretical and practical way.

創建者 Koko R

2020年10月17日

Excellent, the level learned, the teacher's narrative, and understanding, total, I will continue and continue my learning, I totally recommend it. THANKS

創建者 Giulia B

2020年5月11日

Excellent quality content, very specific and punctual. Even the way is recorded, edited and structured is great. I am very happy that I took this course

創建者 Ankit S

2020年7月12日

indeed a great course, relevant to the world of food sector.

Extremely happy to find such course, will be looking forward for something like this.

thanks

創建者 NADDAWAN J

2021年9月19日

This course is the best to understand the marketing of food & beverages. Associate Professor Gabriele Troilo is the best teacher. Thank you very much.

創建者 Randal L

2021年5月11日

Very informative and insightful! I learned a lot about marketing and gained what I feel is a more European perspective on food and beverage business.

創建者 Nilza H B

2022年1月3日

I learned valuable lessons about the food and beverage market before starting my business. I will definitely implement them in my journey. Thank you!

創建者 Sam B

2021年3月19日

I took this class a long time ago, it was one of the best courses in food and beverage management I've ever seen. Complete, inspiring, amazing class.

創建者 Diana L

2021年5月21日

Good experience of learning this course to understand the Food & Beverage culture in Italy and its helpful. Thanks professor for this online course.

創建者 Mariano D

2020年5月29日

I enjoyed all the lessons and how the topic was addressed. The interviews and case studies presented were very interesting and exhaustively exposed.

創建者 Muhammad Z

2022年9月30日

curriculum was good. It covers almost every aspect of that subject. I am thankful to Coursera Team for providing me this oppurtunity. thanks again

創建者 Pranab M

2020年6月6日

Very informative and supportive course. Got a better hold on companies strategies and brands. Got to know lot of new ways to work with the company.

創建者 Bongani L

2022年2月28日

I love this course it improved my work perfomance and i have more knowledge on product management, business strategy and business development.

創建者 Daddy 1

2021年3月1日

This course, food and beverage management is a very good course. I learn a lot of things from here. And I hope it will help my future career.

創建者 Ramnathan I

2020年6月8日

I have learnt new strategies and ways to implement them in the course of my work. Hopefully this course will help me in my future endeavors.