返回到 Foundations of Digital Consumer Search and Marketing
學生對 伦敦大学玛丽王后学院 提供的 Foundations of Digital Consumer Search and Marketing 的評價和反饋
課程概述
This course will develop your understanding of the fundamentals of digital marketing and how it transformed the marketing landscape.
By the end of this course, you will have developed your understanding of key topics such as:
the fundamentals of content marketing, digital consumer engagement, journey mapping, lifecycle and value proposition.
You will also have the opportunity to discuss topics such as digital consumer experience management, competitor benchmarking and creating a digital customer journey map with your peers.
Throughout the course, you will be prompted to consider how the topics relate to a company or brand of your choosing. You will be asked to analyse how successfully the company has implemented these topics and identify areas that can be improved.
In the end-of-course assignment, you will reflect on the key points from this course, and consider how they can be applied in a real-life context.
Completing this course will count towards your learning in the Digital Consumer Search and Marketing Specialization.
篩選依據：
1 - Foundations of Digital Consumer Search and Marketing 的 2 個評論（共 2 個）
創建者 Vakare V
•2022年5月11日
I am very dissapointed with this course. It's impossible to listen to and concentrate on a material because of terrible accent (I would expect more from professionals of London university) and poor sound too. The material is dry and borring, basicly I can find everything in a book (and my guess in particular one which was quated so often). I had to read all the transcripts so in the end I bought a very expensive and hard to read book about what marketing is. You can find most of the info in wikipedia. Do not recommend for someone new cause you'll be lost after first three page long sentences.
創建者 RRK
•2022年3月29日
Quizzes answers are wrong itself... there's noone to help review my assignemnt
Coursera Footer
© 2023 Coursera Inc.保留所有權利。
