Google
From Likes to Leads: Interact with Customers Online
Google

From Likes to Leads: Interact with Customers Online

This course is part of Google Digital Marketing & E-commerce Professional Certificate

Taught in English

Google Career Certificates

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147,382 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.8

(2,525 reviews)

|

99%

Beginner level
No prior experience required
28 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Define social media marketing and describe its purpose

  • Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising

  • Define the goals of a social media campaign

  • Write, design, and repurpose engaging content for social media

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

23 quizzes, 1 assignment

Course

Gain insight into a topic and learn the fundamentals

4.8

(2,525 reviews)

|

99%

Beginner level
No prior experience required
28 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Google Digital Marketing & E-commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google
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There are 5 modules in this course

You will study the importance of social media marketing in promoting a business or product. Next, you’ll explore common social media platforms used in digital marketing and how to choose the best platform for a campaign. Then, you’ll discover the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and paid social media.

What's included

8 videos3 readings2 quizzes2 discussion prompts1 plugin

You will focus on the first two core pillars of social media marketing: strategy, and planning and publishing. You’ll also learn how to accomplish business goals with a social media marketing campaign and how to identify a target audience while building a brand identity on social media. Then, you’ll learn the differences between paid, owned, earned, and organic social media marketing. Then, you’ll determine how to publish content at the right time and with the right frequency.

What's included

9 videos11 readings5 quizzes1 discussion prompt

You will focus on the third core pillar of social media marketing: listening and engagement. You’ll learn the importance of social listening and how to use popular social listening tools. Then, you’ll explore ways to develop relationships with customers and build brand authority.

What's included

12 videos12 readings6 quizzes1 assignment1 discussion prompt

You will focus on the fourth core pillar of social media marketing: analytics and reporting. You’ll explore the importance of social media analytics and describe different analytics segments. Next, you’ll learn about popular analytics tools and understand how to use the data gathered to make decisions and improvements. Then, you’ll examine the importance of social media reports and practice creating one.

What's included

8 videos6 readings5 quizzes

You will focus on the fifth core pillar of social media marketing: paid social media. You’ll learn about the benefits of paid advertising on social media and how to choose the best platforms for your ads. You’ll also explore ad formats and content types for different social media platforms and measure the impact of an ad campaign on a social media platform. You’ll end the course by describing common types of social testing and how to run a social test.

What's included

10 videos8 readings5 quizzes1 discussion prompt1 plugin

Instructor

Instructor ratings
4.8 (767 ratings)
Google Career Certificates

Top Instructor

Google
323 Courses9,104,647 learners

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