本課程是 International Business Essentials 專項課程專項課程的一部分

4.8
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350 個評分

Dr Alan Parkinson

13,111 人已註冊

提供方

International Business Essentials 專項課程伦敦大学

課程信息

7,876 次近期查看

This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.
This course forms part of a specialization from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. 

If completed successfully, your certificate from this specialization can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/.

This course is endorsed by CMI

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第 5 門課程（共 6 門）

International Business Essentials 專項課程

完成時間大約為10 小時

英語（English）

對員工進行熱門技能培訓能否為您的公司帶來益處？

體驗 Coursera 企業版

可靈活調整截止日期

根據您的日程表重置截止日期。

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

第 5 門課程（共 6 門）

International Business Essentials 專項課程

完成時間大約為10 小時

英語（English）

對員工進行熱門技能培訓能否為您的公司帶來益處？

體驗 Coursera 企業版

授課教師

授課教師評分

4.65/5 （55 個評分）

Dr Alan Parkinson

Deputy Director (Education), School of Management

UCL, University of London

28,449 個學生

2 門課程

提供方

伦敦大学

The University of London is a federal University which includes 17 world leading Colleges. With extensive experience in distance learning since 1858, University of London has enriched the lives of thousands of students, delivering high quality degrees across the globe. Today, University of London is a global leader in flexible study, offering degree programmes to over 45,000 students in over 190 countries, delivering world-leading research across the world. To find out more about University of London, visit www.london.ac.uk

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內容評分94%（1,455 個評分）

週

週 1

完成時間為 2 小時

First Ideas

This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models

完成時間為 2 小時

9 個視頻（總計 25 分鐘）, 4 個閱讀材料, 1 個測驗

9 個視頻

Welcome to International Business Environment5分鐘

1.1 Introduction4分鐘

1.3 Intermission21

1.4 International Contexts1分鐘

1.5- Factors Driving Moves To Global Strategies2分鐘

1.6- Globalization and Internationalization1分鐘

1.7 Five Dimensions of Culture31

1.8 Hofstede's comparison of National Cultures8分鐘

1.10- Summary59

4 個閱讀材料

1.2- The Tasks of Managing10分鐘

1.5- Factors Driving Moves To Global Strategies10分鐘

1.8- Hofstede's Comparison of National Cultures10分鐘

1.9 - National Cultures10分鐘

週

週 2

完成時間為 3 小時

Analysing the External Environment

This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels

完成時間為 3 小時

5 個視頻（總計 22 分鐘）, 2 個閱讀材料, 3 個測驗

週

週 3

完成時間為 2 小時

Analysing the Immediate Competitive Environment

完成時間為 2 小時

4 個視頻（總計 19 分鐘）, 3 個閱讀材料, 2 個測驗

週

週 4

完成時間為 3 小時

Analysing the Wider Competitive Environment

完成時間為 3 小時

5 個視頻（總計 14 分鐘）, 3 個閱讀材料, 2 個測驗

審閱

4.8

74 條評論

5 stars
81.76%
4 stars
13.96%
3 stars
2.84%
2 stars
0.56%
1 star
0.85%

來自INTERNATIONAL BUSINESS ENVIRONMENT的熱門評論

由 SH 提供2017年6月29日

This was the taught course of the whole set. The lecturer was clear and concise - the videos were relevant and the reading provided up to date and interesting. I've enjoyed this course very much

由 PN 提供2020年1月5日

Very informative and highly applicable theories in real business world.

Thanks to Coursera.

由 P 提供2022年1月19日

This course helps me in building my skills, gained a lot of knowledge . It has added value to my resume.

由 MC 提供2020年4月24日

A very informative course. Covers the basic very well.

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關於 International Business Essentials 專項課程

This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.

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