In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
提供方
課程信息
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版您將獲得的技能
- Hospitality Management
- Revenue Management
- Hospitality Management Studies
- Hotel Management
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版提供方
授課大綱 - 您將從這門課程中學到什麼
Setting the scene
A deep dive into hotel distribution
Direct distribution: the key to hotel success
How to manage your OTA
審閱
- 5 stars78%
- 4 stars16.85%
- 3 stars3.37%
- 2 stars0.88%
- 1 star0.88%
來自酒店分销基础的熱門評論
i've accidentally click cancel subscription, but i will repurchase again. Is really informative and helping to understand in more systematically way. Strongly recommend.
I like it and I did never imagined the abundance of its content based on today's market.
Really the course helped me a lot and immediately started implementing what I learned.
Thank you Coursera
The Course widened my knowledge about Hotel chains, Marketing strategies and OTAs as effective partners. Thank you coursera for such wonderful opportunity.
Dear Essec, Greetings from Bali! Thank you for the knowledge of fundamentals of hotel distribution, im starting to gain my confidence to learn more about hospitality again. Thank you once again!
關於 酒店管理:分销、营收和需求管理 專項課程

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