In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed.
提供方
課程信息
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版您將獲得的技能
- Social Marketing
- Social Media Marketing
- Social Media
- Influencer Marketing
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版提供方
授課大綱 - 您將從這門課程中學到什麼
Big Data
Big Information
Big Insights
Real-Time in Action
審閱
- 5 stars75.06%
- 4 stars18.17%
- 3 stars4.57%
- 2 stars1.31%
- 1 star0.87%
來自聆听的重要性的熱門評論
This Mooc Offers some great tools and tips for all social media marketers or just enthusiasts out there, great thorough content will referenced and a great experience all together
Thank you Coursera, DOST and Northwestern University. I really enjoy the course. I hope I had much time to finish the whole course. Hopefully, if there is another opportunity like this, I will.
It is very critical to listen about high value market and how to do that , the answer lies in this course. Clearly defined road map. Thanks Professor
Very good and Focus on Target Market and how to findout what the consumers, influencers and companies are talking and which are the main topics about it.
關於 社交媒体营销 專項課程

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