This course begins with an overview of general intellectual property law in the United States, then examines how the policy choices behind those laws shapes the behavior of major players in the healthcare industry. We will examine how patents and trademarks shape the behavior of pharmaceutical companies, and how complex issues involving medical research in university settings, and ownership of genetic information and material, are resolved by intellectual property laws. The course concludes with in-depth case studies of an international pharmaceutical company, a major medical device company, and a start-up in the emerging DNA-testing industry.
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
- 5 stars85.84%
- 4 stars11.32%
- 3 stars2.83%
來自INTELLECTUAL PROPERTY IN THE HEALTHCARE INDUSTRY的熱門評論
it was good experience of doing this course lot of things i have understand about ip laws and rights which will definatetly help me in future to exceute the things in great way
It was an excellent course learnt and I learnt a lot from it. The cases discussed gave more clarity about the subject. Would like to do the next level of this course now.
At first this doesn't seem relevant to health care. But they get to it.
A well detailed course that is informative without being unncessarily difficult, thank you to the course intstructors.