This course reviews and evaluates the many ways that businesses can engage in international commerce. First presented are the three decisions that any business needs to make to go global, including a model for country selection. Next, modes of exporting and importing are discussed, followed by a review of contract modes of entry such as licensing and franchising, and then foreign direct investment strategies such as joint ventures, mergers, and acquisitions. The course concludes with a personal look at going global, including deciding to go, preparing to go, working and living abroad, and the challenges of coming home.
提供方


課程信息
While a background in business is helpful, it is not necessary for successful understanding and completion of this specialization.
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版您將學到的內容有
Analyze the information needed to make going abroad decisions including timing, country selection, and mode of entry.
Critique the advantages and disadvantages of exporting and evaluate exporting compared to other country entry modes.
Critique the advantages/disadvantages of direct country entry and use this information to select the best entry mode for a given situation.
Anticipate the challenges of working and living abroad and apply known methods of mitigating those challenges.
您將獲得的技能
- Country selection
- Culture shock
- Direct Foreign Investment
- Import-Export
- Expatriate life
While a background in business is helpful, it is not necessary for successful understanding and completion of this specialization.
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版提供方
授課大綱 - 您將從這門課程中學到什麼
IB Entry Strategies
Exporting Strategies
Direct Entry Strategies
Living Abroad
關於 国际商务 專項課程

常見問題
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有助学金吗?
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