本課程是 Introduction to Business 專項課程專項課程的一部分

4.7
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48 個評分

Steve Fritzenkotter

5,005 人已註冊

提供方

Introduction to Business 專項課程加州大学尔湾分校

課程信息

8,706 次近期查看

Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.

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可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

第 3 門課程（共 3 門）

Introduction to Business 專項課程

初級

While this is a beginner-level course, some digital marketing knowledge or digital marketing experience is helpful.

完成時間大約為9 小時

英語（English）

對員工進行熱門技能培訓能否為您的公司帶來益處？

體驗 Coursera 企業版

您將學到的內容有

Write SEO keywords.
Create more engaging social media.
Describe the importance of Review Management Storytelling and explain the 'Why'.

您將獲得的技能

engagement
80/20 Rule of Social Media
Storytelling
Keyword Selection
Review Management

可靈活調整截止日期

根據您的日程表重置截止日期。

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

第 3 門課程（共 3 門）

Introduction to Business 專項課程

初級

While this is a beginner-level course, some digital marketing knowledge or digital marketing experience is helpful.

完成時間大約為9 小時

英語（English）

對員工進行熱門技能培訓能否為您的公司帶來益處？

體驗 Coursera 企業版

授課教師

授課教師評分

4.81/5 （19 個評分）

Steve Fritzenkotter

UCI Division of Continuing Education Instructor

5,005 個學生

1 門課程

提供方

加州大学尔湾分校

Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.

了解頂級公司的員工如何掌握熱門技能

了解關於 Coursera for Business 的更多信息

授課大綱 - 您將從這門課程中學到什麼

週

週 1

完成時間為 2 小時

Search Engine Marketing - Can Customers Find You?

完成時間為 2 小時

1 個視頻（總計 17 分鐘）, 1 個閱讀材料, 1 個測驗

週

週 2

完成時間為 2 小時

Social Media - Two-Way Communication with Customers

完成時間為 2 小時

1 個視頻（總計 24 分鐘）, 1 個閱讀材料, 1 個測驗

週

週 3

完成時間為 2 小時

Reputation Management - You Are Who Your Customers Think You Are

完成時間為 2 小時

1 個視頻（總計 21 分鐘）, 1 個閱讀材料, 1 個測驗

週

週 4

完成時間為 3 小時

Content Marketing - Storytelling is the Key to Great Content

Welcome to Module 4. The key to any effective marketing is to capture and keep the attention of an audience. Digital stories incorporate essential communication and marketing elements to create a compelling narrative. Stories about a brand can attract a target audience by differentiating it in the marketplace. Digital sharing is the key, and is the foundation to good storytelling and digital marketing.

完成時間為 3 小時

1 個視頻（總計 14 分鐘）, 1 個閱讀材料, 1 個測驗

審閱

4.7

14 條評論

5 stars
79.16%
4 stars
14.58%
3 stars
4.16%
2 stars
2.08%

來自INTRODUCTION TO DIGITAL MARKETING的熱門評論

由 TK 提供2022年5月22日

The course is very detailed and helpful to learn basics.

由 MS 提供2022年6月4日

I liked the overal course and the info! the ONLY MAJOR PROBLEM was that I had to literally beg for my assignment to be corrected ! if that is adressed it will be a better course

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關於 Introduction to Business 專項課程

This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.

常見問題

我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
有助学金吗？
是的。如果您负担不起学习计划的注册费，则可以在选择学习计划时申请助学金或奖学金。如果您选择的学习计划提供助学金或奖学金，则您将在描述页面上看到一个申请链接。

還有其他問題嗎？請訪問學生幫助中心。

培養員工技能，推動業務成果

探索 Coursera for Business

Introduction to Digital Marketing

課程信息

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您將獲得的技能