Many social issues are within the realm of public policy and civil organizations (NGOS), but corporations can also enable and champion social change. The business of business is more than business. As more and more companies engage in corporate social responsibility (CSR), they need to understand the ultimate users’ perceptions and motivations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, includes examples such as environmental sustainability, mindful consumption, and the United Nation’s Sustainable Development Goals (SDGs) Planned social change requires understanding customers’ predispositions and their actual behavior.
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課程信息
可靈活調整截止日期
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可分享的證書
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100% 在線
立即開始,按照自己的計劃學習。
第 4 門課程(共 4 門)
初級
At least three to five years of work experience and a graduate degree in public policy or business is recommended.
完成時間大約為6 小時
英語(English)
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版您將獲得的技能
- 2. Understand how to effectively link corporate social responsibility and social causes
- 4. Understand how to identify customers with desired behavior but negative predispositions
- 3. Understand how to identify customers who have predispositions but no desired behavior
- 1. Understand how to participate in social change
- 5. Understand why rules and regulations become necessary when customers have negative predispositions and lack desired behavior
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 4 門課程(共 4 門)
初級
At least three to five years of work experience and a graduate degree in public policy or business is recommended.
完成時間大約為6 小時
英語(English)
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版授課大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
User Centric Marketing for Planned Social Change (Part One)
完成時間為 2 小時
14 個視頻 (總計 42 分鐘), 4 個閱讀材料
完成時間為 4 小時
User Centric Marketing for Planned Social Change (Part Two)
完成時間為 4 小時
12 個視頻 (總計 33 分鐘), 1 個閱讀材料, 3 個測驗
關於 Customer Centricity with Professor Jagdish Sheth 專項課程

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