課程概述
This course explores Meta Marketing Analytics Tools. You’ll learn how the advertising platform works and you’ll learn to create ads using Meta Ads Manager. Then, you’ll learn how Meta reports results and how you can customize the reports to match your business goals. You’ll also learn how you can use Meta experiments to evaluate the effectiveness of your advertising campaign. You’ll learn to optimize ads with A/B testing and you will explore how you can integrate data from Meta campaigns in marketing mix modeling. In this course, you’ll also find a summary of Meta’s recommended approach to data analysis.
By the end of this course you will be able to:
• Describe how an ad is created and delivered in Meta Ads Manager
• Evaluate campaign results
• Conduct an A/B Test
• Evaluate advertising effectiveness with Conversion Lift Tests
• Evaluate advertising effectiveness with Brand Lift tests
• Choose the best approach to evaluating advertising effectiveness given a scenario
• Explain how and when to apply Marketing Mix Modeling
• Choose the best approach to optimizing your marketing mix given a scenario
• Implement a full analysis process from the formulation of a hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results and recommendations
This course is for people who want to learn how to use Meta Ads Manager to conduct advertising effectiveness tests and evaluate their campaign results.
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally, learners have already completed course 1 (Marketing Analytics Foundation), course 2 (Introduction to Data Analytics), course 3 (Statistics for Marketing), and course 4 (Data Analytics Methods for Marketing) in this program.
熱門審閱
MM
2022年2月5日
The course helped me to summarize all the knowledge and skills learned during the previous courses within the Program.
MC
2022年9月5日
Very well done, and the instructor for sure she knows what he i talking about, thank you very much
篩選依據：
1 - Marketing Analytics with Meta 的 19 個評論（共 19 個）
創建者 Archana T R
•2022年1月24日
創建者 Meline
•2022年2月6日
創建者 Ezechaelle N
•2022年10月21日
創建者 Muhammad A Y
•2022年3月18日
創建者 Learning S
•2022年3月26日
創建者 Осепян Л Р
•2022年3月11日
創建者 Marcelo C
•2022年9月6日
創建者 Dogo p
•2022年8月29日
創建者 SM B
•2022年11月28日
創建者 Muhammad A
•2022年7月21日
創建者 Jesus P
•2022年6月26日
創建者 Fairuz F
•2022年3月8日
創建者 Lucas A
•2022年5月6日
創建者 Cheikh B
•2022年7月25日
創建者 Mohamed N
•2022年8月19日
創建者 Gabriel E A A
•2022年7月12日
創建者 Holger J M R
•2022年11月26日
創建者 Victor H
•2022年2月19日
創建者 praphat c
•2021年12月31日
Coursera Footer
© 2022 Coursera Inc.保留所有權利。
