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學生對 元信息 提供的 Marketing Analytics with Meta 的評價和反饋

104 個評分


This course explores Meta Marketing Analytics Tools. You’ll learn how the advertising platform works and you’ll learn to create ads using Meta Ads Manager. Then, you’ll learn how Meta reports results and how you can customize the reports to match your business goals. You’ll also learn how you can use Meta experiments to evaluate the effectiveness of your advertising campaign. You’ll learn to optimize ads with A/B testing and you will explore how you can integrate data from Meta campaigns in marketing mix modeling. In this course, you’ll also find a summary of Meta’s recommended approach to data analysis. By the end of this course you will be able to: • Describe how an ad is created and delivered in Meta Ads Manager • Evaluate campaign results • Conduct an A/B Test • Evaluate advertising effectiveness with Conversion Lift Tests • Evaluate advertising effectiveness with Brand Lift tests • Choose the best approach to evaluating advertising effectiveness given a scenario • Explain how and when to apply Marketing Mix Modeling • Choose the best approach to optimizing your marketing mix given a scenario • Implement a full analysis process from the formulation of a hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results and recommendations This course is for people who want to learn how to use Meta Ads Manager to conduct advertising effectiveness tests and evaluate their campaign results. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally, learners have already completed course 1 (Marketing Analytics Foundation), course 2 (Introduction to Data Analytics), course 3 (Statistics for Marketing), and course 4 (Data Analytics Methods for Marketing) in this program....




The course helped me to summarize all the knowledge and skills learned during the previous courses within the Program.



Very well done, and the instructor for sure she knows what he i talking about, thank you very much


1 - Marketing Analytics with Meta 的 22 個評論(共 22 個)

創建者 Archana T R


Helped me revise all the stuff that I have learnt in the previous courses in the specialization.

創建者 Meline


The course helped me to summarize all the knowledge and skills learned during the previous courses within the Program.

創建者 Yafu S


Very helpful to learn how to use facebook in marketing

創建者 Ezechaelle N


This was such an awesome course. I definately feel so much confident and ready for a position in Market Analytics. I surely would recommend this course to others who are intersted to learn more from a trust-worthy company.

創建者 Muhammad A Y


Specially thanks Coursera Give this Oppertunity and my beloved instructor these Courses (Anke Audenaert

) i really learn a lot from this course i love the excellent way of teaching (Anke Audenaert

) by Meta i love meta

創建者 Learning S


from this course i've learned so many useful insight to make an analysis from the marketing campaign. It's not only marketing analytics but at the end of the course they also give me a quick tips to make good presentation

創建者 Осепян Л Р


It was were valuable and full of insights! I do recommend it if you are just a beginner in this field!

創建者 Caracciolo


Very well done, and the instructor for sure she knows what he i talking about, thank you very much

創建者 Dogo p


Everything was topnotch- explicit explanation, engaging quizes and great presentation!

創建者 SM B


Excellent course content and well formulated in stages easy to assimilate. Very nice.

創建者 Muhammad A


Awesome course.

I learn a lot of new things during this course.

Highly recommended.

創建者 Jesus P


Me gusto mucho aprender sobre esta area. Muchas gracias

創建者 Lucas A


Curso muy completo y explicado de clara.

創建者 Cheikh B


Very well explained thanks a lot

創建者 Mohamed N


انها اكثر من رائعه

創建者 UmamaheswaraRao P


excellent course

創建者 Gabriel E A A



創建者 Holger J M R



創建者 Mohammed S



創建者 Victor H


The course is refrshing. The teacher is excellent and informative. I learn a lot and wish I can pass the FACEBOOK examination. I start from the latest course backward to the first one as I learn data analytics before. I wish I won't forget all practical issues in the final exam

創建者 praphat c


clear info and good course. however, just annoy with tutor many times about her hair and movement all the times. it might be because of too much zoom in to her posture.

創建者 Souad


Practical and useful course. I enjoy it. Thanks.