Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
- 5 stars65.24%
- 4 stars21.04%
- 3 stars8.27%
- 2 stars3.07%
- 1 star2.36%
來自MARKETING: CUSTOMER NEEDS AND WANTS的熱門評論
It is a great course for beginners. Simple & easy to understand. Case studies are really interesting.
I have learned a lot. Thanks to coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU !!
The course is very educational and it is allowing you to know how to deal with customer and also how to brand your product
Very good and useful course in terms of marketing and customer demand and wants. Discuss various types of marketing strategy, which are very helpful.