In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
- 5 stars84.03%
- 4 stars12.96%
- 3 stars2.07%
- 2 stars0.36%
- 1 star0.55%
來自DEVELOPING A WINNING MARKETING STRATEGY的熱門評論
Very good to have these basics in Marketing, although focusing a more on B2B marketing would have helped, especially when student are from the B2B sector exclusively.
Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.
I never thought that an online course could be such interactive !!
The course materials, Teacher, Assignment, and quizzes were interactive and helpful
The teaching method was exquisite. The approach used for teaching this course made it easier even for a beginner to understand the concepts of marketing.