In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
- 5 stars85.04%
- 4 stars12.53%
- 3 stars1.20%
- 2 stars0.15%
- 1 star1.05%
來自DEVELOPING A MARKETING MIX FOR GROWTH的熱門評論
Absolutely outstanding course. the professor is amazing and this class is highly recommended.
Great course on Marketing management. The strategy to launch a product using marketing mix as a tool, is really helpful. Case studies and examples were useful.
I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.
Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.