The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.

課程信息
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版您將獲得的技能
- Digital Marketing
- Social Media
- Content Marketing
- search marketing
- Brand Communication
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版提供方
立即開始攻讀碩士學位
授課大綱 - 您將從這門課程中學到什麼
Course Orientation and Module 1: Setting Goals and Preparing Your Digital Assets
Online and Video Marketing
Social and Email Marketing
Putting It All Together for Your Digital Plan
審閱
- 5 stars70.90%
- 4 stars20.61%
- 3 stars4.90%
- 2 stars1.92%
- 1 star1.64%
來自DIGITAL MEDIA AND MARKETING STRATEGIES的熱門評論
It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.
I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.
Excellent step by step understanding of today's media strategies. Assignment and peer reviews gave exposure to different thinking and ideas. Thank you Coursera for providing the opportunity.
A course that gives good insights into the world of Digital Promotions. The assignments, especially, if one does his/her research well and takes them seriously, can learn a lot of new things!
關於 数字化营销 專項課程

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