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學生對 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Strategies 的評價和反饋

2,913 個評分


The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at




I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices



great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!


126 - Digital Media and Marketing Strategies 的 150 個評論(共 688 個)

創建者 Savanth S


I have learned so much in the marketing field and also worked on developing different marketing strategies.

創建者 Yolanda G


I am very happy to have chosen this complete course! It has helped me a lot to discover the digital world!

創建者 Jaime L


Provides good overview of digital media and marketing strategies and external video and reading resources.

創建者 Enang N A


It is a very practical and a hands on skill. I am happy i enrolled. Also, thank you for the financial aid.

創建者 Rajat N


Thanks for such a amazing course. Special thanks to Dr. Mike Yao and Illinois for such a great experience.

創建者 Rebeca A C


Very interesting course. i loved the fact they show us new tools that helps our work on digital marketing

創建者 Vasyl R


Great and insightful information regarding all the marketing channels that are useful in this modern era.

創建者 Chhaya S


I learned new approaches to use my existing skillset, it was one of my favorite courses from the series.



I'm really happy to take this course. It has been a really great experience to be a part of this course.

創建者 Jamila A


Excellent, the didactics, the material, the teacher, the activities were extremely useful and complete.

創建者 Johnny R


Thanks for also including the text book reading with the course. It has become an invaluable resource.

創建者 Sanchita S


Excellent way to know the digital marketing .. you can get depth story of today's marketing strategies

創建者 Tania M R


I thoroughly enjoyed this course! It gave me a good view on the world of Digital Media and Marketing.

創建者 Adriana A


It is a very good course, with excellent supporting information, for an overview of digital strategy.

創建者 Nakshita G


Excellent topics and courses this helped me to learn further.and many new things i learns by coursera



Th InformatIon that has been provIded as well as the abIlIty to work wIth peers has been fantastIc.

創建者 Joana U


Great course, met my expectations. Cleare and constructive learning material, interesting content.

創建者 Ruben Y W T


Glad to have been able to learn about putting in all that is required for a digital marketing plan

創建者 Hevlin C


Great course, Provides some helpful insights if you want to start a carreer in Digital Marketing

創建者 aurelia m


The material was very clear and provided a lot of very practical information on the module about

創建者 Dr.kalyan S


Great Teaching and learning. Grateful to my professor Prof.Mike Yao and University of Illinois

創建者 Chris E D


This was a fantastic course. I liked the way it was organized. The information is invaluable!

創建者 Raka D W


very good online courses, and I hope I can learning many more from coursera. thanks coursera!

創建者 sergio x c j


Muy excelente, he aprendido mucho en este tiempo, claro que me llevo un poco más de 4 semanas

創建者 Podshivalova I


Very interesting and useful, and assignments help you to practice real marketing strategy