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學生對 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Strategies 的評價和反饋

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2,921 個評分

課程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

熱門審閱

GC

2020年12月20日

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

JJ

2020年8月30日

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

篩選依據：

651 - Digital Media and Marketing Strategies 的 675 個評論（共 688 個）

創建者 Ana M V B

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2021年3月8日

Great course!

創建者 Chirag S S

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2022年10月14日

Good Course

創建者 MCA_3_B_22_Ashish T

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2022年9月15日

superb...

創建者 Reena s

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2021年7月18日

wwonderful

創建者 Ruben D C

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2021年7月16日

Excellent!

創建者 şamil c

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2022年6月21日

çok güzel

創建者 Sanjana R

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2022年6月8日

Reliable

創建者 Simantak S

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2022年5月1日

very good

創建者 Meenakshisundaram S

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2021年6月29日

EXCELLENT

創建者 Ikrima M

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2022年12月7日

Awesome

創建者 Mighty B

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2021年4月4日

awesome

創建者 Omar

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2022年7月18日

thanks

創建者 Rohail M

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2022年11月5日

happy

創建者 Prashant k

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2022年10月16日

nice

創建者 Poojari P S

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2022年11月12日

Good

創建者 Chaya Y N

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2022年8月28日

Good

創建者 Daniel W

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2022年4月14日

GOOD

創建者 Vypttds150174

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2022年3月20日

good

創建者 邱舒敏

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2021年8月23日

good

創建者 SUNITHA M

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2021年7月26日

GOOD

創建者 VIJAYALAKSHMI M S C U

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2022年2月7日

05

創建者 vguru s

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2022年11月5日

.

創建者 Uliana K

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2022年4月21日

I liked the course, very good , and brief essentials to the Digital Marketing, covering all aspects of it.

I would like to see more connection of the expert interviews to the actual themes of the lectures and none information from the interviews was included into the quizzes, so it was not really motivating to watch them knowing they are not covered in the quizzes.

創建者 PRIYANKA V

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2021年11月15日

When I started the course i was felling very bored because of lengthy videos but eventually I enjoyed it. It is a very good course with detailed knowledge and understanding of the social media marketing. There were many things which I don't know but this course helped me alot.

創建者 Pascoal G M

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2021年5月5日

Muito bom para iniciantes, diria que excelente. Para quem já tem um pouco de bagagem, sugiro focar na bibliografia e nas recomendações de textos. Printei vários slides para usar em apresentações.

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