返回到 Marketing Strategy Capstone Project
學生對 IE商学院 提供的 Marketing Strategy Capstone Project 的評價和反饋
87 個評分
課程概述
The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Review each week’s theory and concrete the takeaways with quizzes aimed at reinforcement of the concepts.
After reviewing the material learned you will be asked to analyse the case study: ¨Hotel Ipsum: A Marketing and Commercial Strategy to Survive.¨ Now it’s time to put what you’ve learned to the test! Hotel Ipsum’s General Manager, Rafael Escobedo, is faced with a dilemma: Despite his hotel doing fairly well in terms of sales and profitability, Rafael’s Board of Directors are not satisfied and are demanding an improvement in results. Now it’s up to you to create Rafael’s Marketing Strategy. The outcome could mean one of two things: praise from his Board of Directors…or unemployment!
Along with the Capstone are discussion forums, quizzes and peer reviews to aid you in your understanding of the theory given throughout this Specialization. Share your thoughts, ideas and debate with other like-minded learners from all over the globe with the same interest in expanding their marketing knowledge.
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NC
2020年8月26日
I am among the top in my PGP class and even in the office because of the learning from the IE University and Coursera
MS
2019年8月14日
Excelente curso, super practico por ser orientado al método de caso
篩選依據：
1 - Marketing Strategy Capstone Project 的 10 個評論（共 10 個）
創建者 Dan O
•2020年1月14日
創建者 Andrea A
•2020年1月9日
創建者 Roberto J G C
•2022年7月5日
創建者 Amila V
•2018年9月26日
創建者 Neeraj C
•2020年8月27日
創建者 Manuel A R S
•2019年8月15日
創建者 Shaurya s
•2020年5月30日
創建者 Pawan K
•2020年8月12日
創建者 P S A
•2020年6月23日
創建者 Edison D L
•2020年11月7日
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