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學生對 科罗拉多大学波德分校 提供的 Native Advertising 的評價和反饋

4.6
45 個評分

課程概述

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation....

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HO

2020年10月5日

Definitely full of valuable information. I didn't learn about Native Advertising in School! Thank you University of Colorado.

SC

2021年2月9日

I learned about a type of advertising that I have no idea existed and is very useful as well

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1 - Native Advertising 的 9 個評論(共 9 個)

創建者 Héctor J O

2020年10月6日

創建者 santiago c

2021年2月10日

創建者 Shubham R K

2020年10月15日

創建者 Ishan D

2020年8月25日

創建者 Amir M M L

2020年3月29日

創建者 MUHAMMAD V E

2020年7月17日

創建者 Suhail A

2021年1月5日

創建者 Marco P

2020年5月23日

創建者 Silvia P P d A

2020年4月22日