Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
- 5 stars81.59%
- 4 stars14.72%
- 3 stars1.84%
- 2 stars0.61%
- 1 star1.22%
來自THE NEUROMARKETING TOOLBOX的熱門評論
Best in class explanation. Since there were some principles missing in EEG and fMRI. But it is acceptable as it is an entry-level course for the individuals new to the field. Cheers to the good work.
I absolutely fell in love with the subject, the content was practical, enriching and concise, I would definitely take it the course all over again.
I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.
This is an exceptionlay informative course. I includes information and theories that might be of interest for everyone.