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返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,885 個評分

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL

2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

2020年7月15日

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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301 - 消费者神经科学与神经营销学导论 的 325 個評論(共 756 個)

創建者 Dianna

2020年2月8日

Interesting information! It's a course that I recommend if you love learning about the brain.

創建者 KALYNE R P N

2021年5月8日

Excelente conteúdo, com segmentação mais do que atual da realidade do cenário do Marketing

創建者 Amanveer s

2021年3月7日

Exceptionally well articulated course for beginners as well as veteran market professional.

創建者 Renato V

2020年4月9日

An extremely insightful course. Well presented and challenges you to think out of the box.

創建者 Maria d l N P C V

2020年4月28日

Great course, I learned a lot about this interesting theme, very usefull. Thanks teacher!

創建者 Lebogang K

2017年5月24日

absolutely well put material and easy to narrate , adequate explanations and informative.

創建者 Mariana D C

2020年7月5日

Very good, and very complete! I really learned a lot and the information is very useful!

創建者 Aniriddha W

2018年12月6日

Really useful course !! Apt for Marketers who want to know where technology is headed.

創建者 Filipe S

2017年3月27日

Very interesting course. It helped me to start studying about the neuromarketing topic.

創建者 Juan A P L

2017年10月22日

Totally recommended for those who want to start involving in ad/media/marketing world.

創建者 Emily T

2021年8月6日

Really insightful, teaches interesting tools handy for the future world of Marketing

創建者 AHMED H M A P

2021年8月23日

it is an informative course, I wish to add more courses about neuromarketing topic.

創建者 Shubham A

2021年5月12日

Best Course to find What neuromarketing is all about and get a foundation knowledge.

創建者 sanjeev m a

2020年12月10日

helpful to any marketing professional who wants to orient themselves with the future

創建者 Prompiriya P

2020年8月14日

Brief but very informative. With lengthy and detailed interview sessions. I like it!

創建者 Simon H

2017年9月23日

This was a great course if you would learn about how we process decisions. Thank you

創建者 pavana m

2021年8月2日

Best course to know emerging trends in neuro marketing and consumer neuroscience.

創建者 Hugo A A V

2020年11月13日

REal good. I have took it over, at other coursera account, and i love it. Thanks.

創建者 Bivas N

2020年7月8日

Best Course to get a new insight of neuroscience in collaboration with marketing.

創建者 Kumar V

2018年2月6日

Interesting course that throws open a whole new domain of marketing to anyone who

創建者 paolo

2017年3月25日

great course , a must for all the professionals working in a marketing department

創建者 Anne S S

2020年12月20日

Really interesting. It gives you a first dight of what Neuromarketing is about.

創建者 MD M � �

2020年7月25日

Its a very helpful course for me and I got to learn new things from this course

創建者 Mariana F S

2020年6月20日

Gran curso, fácil de seguir con información muy valiosa y sencilla de entender

創建者 Alejandro P F

2020年1月5日

Very good course in order to introduce yourself into the Neuromarketing world!