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返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,885 個評分

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL

2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

2020年7月15日

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

篩選依據:

176 - 消费者神经科学与神经营销学导论 的 200 個評論(共 756 個)

創建者 karla c

2022年2月15日

Fue de mucha ayuda este curso para poder comprender de un modo un poco más claro la mente del consumidor "el consumidor puede mentir, pero su cerebro no"v

創建者 Rohith K R

2020年4月13日

Explains from a generic perspective but topics are deep enough that a very fundamental understanding is provided. Very good content design and presentation

創建者 Marica D

2020年9月2日

Very useful to start to understand what neuroscience and neuromarketing are about, where are they applied and what to do to start to enter in this field.

創建者 Fabio Z

2021年3月14日

A good course for beginners and advanced students of neuromarketing. Can be studied in surface as well as in depth according to your style. Recommended!

創建者 Arusa S

2020年3月31日

The instructor explained the concepts with simple words and a lot of case studies that normal people can relate to. Enjoyable and easy to follow course.

創建者 Karina B

2020年3月30日

It was an unexpectedly to see that it is a hi-ended quality course, which has a lot of good materials to start with if you are out of this field at all.

創建者 JONATHAN A S Z

2020年10月14日

Un curso que me enseño y entregó mucha información valiosa respecto a cómo las personas se relacionan con las marcas a nivel consciente e inconsciente.

創建者 Franco R B

2020年9月12日

Great course! Is so clear and easy to understand, mainly for people looking forward to study a related career or simply combine it with your daily job.

創建者 Camelia A

2020年4月11日

Thank you very much. A very insightful and resourceful course. It was not difficult to keep pace with despite my not being too familiar with the topic!

創建者 Hans O O

2019年8月14日

Muchas gracias por estructurar un curso con Pedagogía fácil de estudiar y con alto contenido profesional, mis felicitaciones al Dr. Thomas Zöega Ramsey

創建者 Raúl C G

2022年5月14日

Curso muy interesante que me proporcionó una nueva visión de la utilidad del neuromarketing para detallar las preferencias y estímulos del consumidor.

創建者 Serhii P

2022年6月19日

A very important and necessary course in neuromarketing. I recommend it to anyone interested in marketing. This direction of marketing is the future!

創建者 Joseline G

2020年9月24日

Me encanto este curso!!

Me parece que la información es muy clara, los ejemplos y las pláticas con los expertos son muy enriquecedores. Aprendí mucho.

創建者 varun

2017年10月22日

The course really did get me to understand the behavior part of a purchase and a;so what actually goes at the back of the head.Very informational.

創建者 Sharon D

2017年5月26日

I loved the course! I think interviews should be a little shorter or at least a bit more dinamic. The tests at the end of each week are very easy.

創建者 Dayana G

2022年3月16日

The course is excellent and very complete. But I could not get my certification, it tells me that I can download it and it has not been possible.

創建者 Ngapoko T

2020年6月16日

Learnt so much over the time of this course. Learnt and understood why and how how brain works when purchasing things that sometimes we dont need

創建者 Sarah C

2020年9月1日

Really interesting course, learned a lot about how we make choices, that I can use in the workplace as a Marketing Manager. Took a lot of notes!

創建者 Alexandra T

2019年11月30日

Really informative, I found it really interesting as I took Clinical Neuroscience at uni and this applies nicely to my current job in marketing.

創建者 Aileen V

2020年7月18日

Muy interesante, útil y definitivamente me llevo muchos conocimientos y aprendizaje que estoy segura que podré poner en práctica en mi carrera.

創建者 Dia P

2020年5月18日

I had a great time during this course! It was a great learning experience. It deepened my interest in the field of consumer behavior for sure.

創建者 Gerardo B R

2020年4月28日

The course was very insightful, well paced, great instructor, very graphical examples and real live feedback throughout the various interviews

創建者 Pele D D

2022年2月6日

very interesting, very good teachers ,I like very much. I am naval architect my first qualification but I am working in marketing long time.

創建者 Muhammad B

2020年7月4日

For anyone really interested, do not miss the readings. Read everything that is provided, it's a must for getting the most out of this course

創建者 Priscila T

2022年1月20日

Curso excelente, além de explicar conceitos, nos traz exemplos de experimentos e entrevistas. Aprendi e absorvi muita coisa importante aqui.