Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
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來自POSITIONING: WHAT YOU NEED FOR A SUCCESSFUL MARKETING STRATEGY的熱門評論
a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all
It was a great refresher to my Marketing Management classes in MBA. Thanks to IE for putting up this great stuff here!
Quite a nice overview of the basics of positioning, defining value to customers and provides a nice high level view.
On the negative side: Some of the readings are hard to access on the warc site.
Very nicely done. Learned a lot about positioning. It gave me new insights to be tried in my startup.