本課程是 Real-World Product Management 專項課程專項課程的一部分

4.7
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170 個評分

Nancy Wang

5,546 人已註冊

提供方

Real-World Product Management 專項課程提升技术领域中的女性地位

課程信息

14,598 次近期查看

Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world product management lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!
Featuring: 
* NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product
* VERONICA PINCHIN, Director of Product Management, Sidewalk Labs
* KATE ZHANG, Product Manager, Instagram
* BARKHA SAXENA, Chief Data Officer, Poshmark

This is the second of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.

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第 2 門課程（共 4 門）

Real-World Product Management 專項課程

初級

完成時間大約為13 小時

英語（English）

對員工進行熱門技能培訓能否為您的公司帶來益處？

體驗 Coursera 企業版

您將學到的內容有

Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.

您將獲得的技能

Monetization Strategy
A/B/n testing
Customer Retention
KPIs OKRs North Stars
OODA Loops

可靈活調整截止日期

根據您的日程表重置截止日期。

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

第 2 門課程（共 4 門）

Real-World Product Management 專項課程

初級

完成時間大約為13 小時

英語（English）

對員工進行熱門技能培訓能否為您的公司帶來益處？

體驗 Coursera 企業版

授課教師

授課教師評分

4.76/5 （90 個評分）

Nancy Wang

CEO and Founder, Advancing Women in Tech (AWIT)

General Manager of AWS Backup Data Protection Services, Amazon Web Services (AWS)

28,197 個學生

9 門課程

提供方

提升技术领域中的女性地位

Advancing Women in Tech (AWIT) is a 501(c)(3) nonprofit working to catapult high-potential talent into tech leadership roles through up-skilling and mentorship. AWIT's global network is made up of technologists and partnering companies who are committed to changing the face of tech leadership. Founded in 2017, AWIT has accelerated the careers of more than 21,000 individuals through mentorship and by teaching the real-world skills required of product and engineering leaders at companies like Amazon, Google, and Microsoft.

了解頂級公司的員工如何掌握熱門技能

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授課大綱 - 您將從這門課程中學到什麼

週

週 1

完成時間為 4 小時

Invent and Simplify

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here." As AWS, AWIT, or you do new things, we accept that we may be misunderstood for long periods of time. Yet leaders like us know that sustained efforts will deliver results in the fullness of time.

完成時間為 4 小時

15 個視頻（總計 73 分鐘）

15 個視頻

Nancy Rates Product Visions8分鐘

Thank You!11

Nancy Ranks Roadmaps6分鐘

Nancy Rates More Product Roadmaps5分鐘

Reading Public Roadmaps and Symbols6分鐘

Parting Thought44

Veronica Pinchin 1 How to Lead a Product Organization4分鐘

Veronica Pinchin 2 Product Vision vs. Product Roadmap5分鐘

Veronica Pinchin 3 How Product Roadmaps Evolve7分鐘

Veronica Pinchin 4 Managing Demands to Change Your Roadmap5分鐘

Why Giants Fall5分鐘

How PMs Execute OODA Loops5分鐘

Attack Your Backlog with Velocity7分鐘

Track Your Velocity Over Time3分鐘

Parting Thought38

3 個練習

Envision This25分鐘

Navigate a Product Roadmap15分鐘

Observe. Orient. Decide. Answer.15分鐘

週

週 2

完成時間為 5 小時

Learn and Be Curious

完成時間為 5 小時

16 個視頻（總計 83 分鐘）, 2 個閱讀材料, 5 個測驗

16 個視頻

KPIs in Theory and Practice3分鐘

Google-style OKRs6分鐘

Facebook-style North Stars3分鐘

Kate Zhang 1 Effective Analytics4分鐘

Kate Zhang 2 How to Work with KPIs Part 16分鐘

Kate Zhang 3 How to Work with KPIs Part 24分鐘

Experiment Elements 1-510分鐘

Experiment Elements 6-73分鐘

Famous A/B Tests4分鐘

Net Promoter Score (NPS)6分鐘

NPS-Based Product Strategy7分鐘

CSAT and CES5分鐘

Parting Thought22

Barkha Saxena 1 How PMs Lead Data Scientists6分鐘

Barkha Saxena 2 How to Run Experiments4分鐘

Barkha Saxena 3 Eurika Moments6分鐘

2 個閱讀材料

Review Microsoft & Google KPIs30分鐘

Nancy's Picks for Statistical Calculators5分鐘

3 個練習

PM the Key Performance of These Indicators15分鐘

Lies, More Lies, and Statistics40分鐘

NPS® is a Registered Trademark of Bain & Co.40分鐘

週

週 3

完成時間為 4 小時

Deliver Results

完成時間為 4 小時

14 個視頻（總計 71 分鐘）, 1 個閱讀材料, 5 個測驗

14 個視頻

Introduction to Retention8分鐘

Addicting Your Customers 16分鐘

Addicting Your Customers 27分鐘

Addicting Your Customers 33分鐘

Loyalty & Churn5分鐘

Monetizing the Customer Journey5分鐘

Advanced Pricing Techniques 18分鐘

Advanced Pricing Techniques 26分鐘

Price Vocabularies1分鐘

Understand Your Financials8分鐘

Value Your Business6分鐘

How People Manipulate Financials2分鐘

Reflect & Review30

Congratulations!12

1 個閱讀材料

Please Review Our Course & Specialization5分鐘

3 個練習

PM H&M's Operations in 74 Countries15分鐘

Customers Vote with Their Wallets50分鐘

Are Microsoft's Financials All That Different from a Dating App's?15分鐘

審閱

4.7

79 條評論

5 stars
75.29%
4 stars
20%
3 stars
2.94%
2 stars
1.76%

來自THE BUSINESS OF PRODUCT MANAGEMENT II的熱門評論

由 PP 提供2021年12月27日

This course helped me to understand the financial aspects of product management. The See One, Do One, Teach One exercises were very helpful.

由 AR 提供2022年10月23日

Excellent course! Love how Nancy teaches actual scenarios and allows you to get a glimpse of being a product management. She is so engaging :) Really happy to have discovered this certification.

由 EH 提供2021年2月13日

I learned a lot in this course and feel much more confident about going into a future career in product management. All of the videos and assignments were interesting and engaging.

由 JK 提供2021年5月24日

Once again like The Business of Product Management I, this course was also of the right complexity and pace for a new learner. Good work!

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關於 Real-World Product Management 專項課程

Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role.

Lead instructor Nancy Wang, Director and General Manager of Data Protection Services at Amazon Web Services, and former Rubrik and Google PM leader shares the key business, technical, design, and leadership skills necessary for success at PM roles at the world’s top technology companies. These skills will serve you throughout your career. Learn the most desired product management skills from 20 product leaders at Amazon, Google/Alphabet, Facebook/Instagram, and Silicon Valley startups. View the full list of our industry leading teaching talent in our course descriptions below! Ready to interview? We dedicate 30% of this Specialization to teaching how to impress during your next interview and role. Learn how to systematically attack each type of product management interview question. Watch two live PM interviews (one Google, one Amazon) with real-time feedback and practice your interview skills with hundreds of real PM interview questions asked by Amazon, Google, Meta, and Microsoft! This program is ACE® approved—when you complete, you can earn up to 6 college credits.

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