Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field.
課程信息
At least 2 years of business experience.
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版您將學到的內容有
Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process
Assess the credibility and value of secondary research
Apply basic sampling theory to a given situation
Compose a professionally packaged research plan or proposal
您將獲得的技能
- Market Research
- Research Methods
- Product Research
- Marketing Intelligence
At least 2 years of business experience.
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版提供方
授課大綱 - 您將從這門課程中學到什麼
Getting Started and Introduction to Market Research
Secondary and Internal Research
Primary Research Introduction
Research Plan or Proposal
審閱
- 5 stars67.41%
- 4 stars26.76%
- 3 stars3.34%
- 2 stars0.86%
- 1 star1.61%
來自RESEARCH PROPOSAL: INITIATING RESEARCH的熱門評論
What a great certifie! I would like to recommend all of you who are seeking a first step to start learning about a market research study.
This course is a great introduction to the market research. For me its important to have more examples of RFPs as templates
Nice approach, clear in information, good supporting materials. For non English native speakers (students) it would be nice if Jim would talk al a little slower.
It's a very good way to learn writing abstract of market research and these skills are very useful in our professional life and future career.
關於 市场调查 專項課程

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