Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
- 5 stars75.95%
- 4 stars17.07%
- 3 stars3.13%
- 2 stars2.43%
- 1 star1.39%
來自SOCIAL MEDIA ADVERTISING的熱門評論
Absolutely loved this fun and interesting course. I have a small issue with the rubrics as it isn't marked correctly.
Excellent course! I could say that this course has been one of my favorite from
Digital Advertising Strategy Specialization so far. Great video and reading lectures.
Great content. Lectures provide a good overview of Social Media Advertising with clear examples that illustrate the concepts.
It was an amazing learning experience. I would recommend this courses to everyone who has a passion for social media marketing and wants to understand that universe thoroughly.