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學生對 元信息 提供的 Statistics for Marketing 的評價和反饋

4.8
94 個評分

課程概述

This course takes a deep dive into the statistical foundation upon which Marketing Analytics is built. The first part of this course is all about getting a thorough understanding of a dataset and gaining insight into what the data actually means. The second part of this course goes into sampling and how to ask specific questions about your data. Finally, the third part is about answering those questions with analyses. Many of the mistakes made by Marketing Analysts today are caused by not understanding the concepts behind the analytics they run, which causes them to run the wrong test or misinterpret the results. This course is specifically designed to give you the background you need to understand what you are doing and why you are doing it on a practical level. By the end of this course you will be able to: • Understand the concept of dependent and independent variables • Identify variables to test • Understand the Null Hypothesis, P-Values, and their role in testing hypotheses • Formulate a hypothesis and align hypotheses with business goals • Identify actions based on hypothesis validation/invalidation • Explain Descriptive Statistics (mean, median, standard deviation, distribution) and their use cases • Understand basic concepts from Inferential Statistics • Explain the different levels of analytics (descriptive, predictive, prescriptive) in the context of marketing • Create basic statistical models for regression using data • Create time-series forecasts using historical data and basic statistical models • Understand the basic assumptions, use cases, and limitations of Linear Regression • Fit a linear regression model to a dataset and interpret the output using Tableau and statsmodels • Explain the difference between linear and multivariate regression • Run a segmentation (cluster) analysis • Describe the difference between observational methods and experiments This course is designed for people who want to learn the basics of descriptive and inferential statistics and analytics in marketing. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally learners have already completed course 1 (Marketing Analytics Foundation) and course 2 (Introduction to Data Analytics) in this program....

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MA

2022年8月30日

Statistics for Marketing has to be one of the best courses so far, mostly because it has been the most challenging, taking my knowledge and application of Statistical Analytics to the next level.

FK

2022年10月24日

Amazing, i learn alot of new concepts and surprised to see how stats is used in marketing. Thanks Coursera.

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1 - Statistics for Marketing 的 24 個評論(共 24 個)

創建者 Samantha L

2022年4月20日

I really enjoyed the the teachings and the teacher of this course, but I'm unable to complete this course because there are no submissions for me to review in the peer review assignment.

創建者 Otuniyi O

2022年5月20日

I totally enjoyed it. It helped me see concepts that I knew in another different light. The fact that these concepts were tied to real-world use cases made the course more practical. And it was delivered at just the right pace with a great Capstone project to complete the course. 100% recommend!!!

創建者 Christine M

2022年9月12日

This was a great course and well delivered to provide an understandable foundation for statistics. The content was relevant and the capstone allowed for an introductory practice of utilizing the concepts.

創建者 Mary . A

2022年8月31日

Statistics for Marketing has to be one of the best courses so far, mostly because it has been the most challenging, taking my knowledge and application of Statistical Analytics to the next level.

創建者 Anna M

2023年1月24日

The instructor is just fantastic in all ways! Very clear and explicit in explanations and encouraging. I loved this course from beginning to end.

創建者 Guilherme M

2022年9月13日

I believe that this is the important course of this module, it is the basis of all the knowledge to evolve in your career as a data scientist.

創建者 Fahad K

2022年10月25日

Amazing, i learn alot of new concepts and surprised to see how stats is used in marketing. Thanks Coursera.

創建者 Mohammed B M

2022年10月21日

Just need to improve the quality of videos (clearity and resolution)

創建者 vignaux

2021年11月17日

very exhaustive and well construct. A very pleasant course!

創建者 MARIA P M

2023年2月6日

me gusto mucho el curso para repasar estadística

創建者 M F S

2022年8月10日

Refresh memories about statistics....

創建者 Gabriel E A A

2022年4月22日

was amazing and very fun.

創建者 RAJANI K C

2023年1月7日

A well organized course.

創建者 Oladayo F

2022年6月15日

Detailed and insightful.

創建者 UmamaheswaraRao P

2022年12月21日

EXCELLENT COURSE

創建者 Alejandro G

2022年12月8日

Me encantó.

創建者 Holger J M R

2022年11月12日

Good Course

創建者 Patrick C

2022年1月15日

exceptional

創建者 Ligia C

2022年9月29日

very easy

創建者 Sebastian E

2022年8月15日

Very useful information and the course was conducted by a great teacher who knew how to deliver the information for people without background like myself. Thank you.

創建者 Hazel L

2022年1月14日

Really helped to understand statistics

創建者 Edgar M

2022年7月4日

At first, when I enrolled I thought the course was going to be a statistics course with applications in the MKT field, however, I found the course kind of confussing. Explanations were not accurate and any of the content presented was well designed for students to understand it.

創建者 Marya S

2022年10月8日

It is a good course for the basics. But it is always better to refer other sources along to get a clear picture of the statistical concepts. I did find some of the information to be not accurate.

創建者 Abdelrahman O

2022年3月15日

it needs excerises to tackle what we learn