Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
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課程信息
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版您將學到的內容有
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
您將獲得的技能
- Go-to-market Strategy
- Product/Market Fit
- Tech Leadership
- B2B Sales
- Product Management
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版提供方
授課大綱 - 您將從這門課程中學到什麼
Insist on the Highest Standards
Customer Obsession
Ownership
Think Big
審閱
- 5 stars68.36%
- 4 stars21.74%
- 3 stars4.94%
- 2 stars2.63%
- 1 star2.30%
來自THE BUSINESS OF PRODUCT MANAGEMENT I的熱門評論
Fantastic course. I really enjoyed the interviews with industry experts. They were extremely insightful. The exercises and assignments were super useful and the templates made it easy to get started.
You need to commit to the number of sessions you mentioned at the start of the course each week to deliver each assignment. That way, you can get more out of the course.
Great course giving overview of what Product Manager does. Interviews with industry experts was insightful. Templates provided was helpful to kick start and assignments looks more realistic
I really enjoyed this course. It has a perfect combination of theory and practical exercises, and reinforced some concepts by using real-life experiences.
Looking forward to the next course!
關於 Real-World Product Management 專項課程

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