The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
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課程信息
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版您將學到的內容有
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
您將獲得的技能
- Marketing
- Brand Management
- Strategic Planning
- Value Proposition
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版提供方
授課大綱 - 您將從這門課程中學到什麼
What is a Trademark?
How to Choose the Right Trademark
Why and How to Protect a Trademark
How to Maintain a Mark and the Basics of Infringement
審閱
- 5 stars86.29%
- 4 stars10.65%
- 3 stars2.53%
- 2 stars0.50%
來自TRADEMARK LAW的熱門評論
It was an amazing experience attending lectures and undergoing the course.
Great course and introduction to Trademark Law! Highly recommend to others seeking an introduction to the field.
This was an amazing course!! The reading material was particularly exceptional. The instructor, very clear and easy to understand.
This is an excellent course which organized properly.
關於 知识产权法 專項課程

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