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學生對 弗吉尼亚大学 提供的 Customer Value in Pricing Strategy 的評價和反饋

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329 個評分

課程概述

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue. By the end of this course, you'll be able to... -- Apply knowledge of customer value to price products -- Leverage core value-based pricing techniques to inform pricing decisions -- Measure customer willingness to pay using models (surveys, conjoint analysis, other data) -- Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers...

熱門審閱

RK

2020年5月26日

A very good course, which can be recommended for any entrepreneur who is planning to revisit on the Pricing structure/ Formulating Promotional Offers & price revisions.

VY

2018年2月18日

The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios

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51 - Customer Value in Pricing Strategy 的 61 個評論(共 61 個)

創建者 Diego A D

2020年6月9日

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2019年12月24日

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2019年1月24日

創建者 Román S R

2018年12月11日

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2021年9月6日

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2020年5月15日

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2021年3月16日

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2017年12月28日

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2021年7月30日

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創建者 Shubham R

2020年4月18日