Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.
- 5 stars79.73%
- 4 stars16.67%
- 3 stars2.89%
- 2 stars0.42%
- 1 star0.26%
來自VIRAL MARKETING AND HOW TO CRAFT CONTAGIOUS CONTENT的熱門評論
This course was very helpful to me. I'm completely new in this subject and after studying this course with Professor Berger, I feel more confident to start my way in the world. Thank you so much!
Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.
This course was very intuitive. The instructor showed a lot of practical examples from the real-world that helped to understand the relevant knowledge. I'm really happy that I took this course.
Nice summary of research behind the power of social media, and a useful background for understanding and adding rigor to planning the structure of marketing to win word of mouth from viral content.