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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,121 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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801 - 825 of 1,643 Reviews for Viral Marketing and How to Craft Contagious Content

By Kleio F

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Dec 4, 2019

An eye-opening course for marketing beginners. I highly recommend it.

By Jack L

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Aug 26, 2019

How make impactant content, wowww is incredible and very interesting.

By Jean-Marie B

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Oct 25, 2017

simple and straight forward, easy to apply and understand. thank you.

By Saloni K

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Aug 13, 2017

Great course for those starting out in the content / marketing domain

By Darija L

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Aug 11, 2017

Very interesting, easy to follow and professor presented great cases.

By Keisuke H

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Jul 29, 2017

A fast way to understand how marketing can be more or less effective.

By Yogesh J

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Jun 11, 2017

Yes it was a good course and it is a must for every content marketer.

By Erin C

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May 19, 2017

Great course. Lots of valuable information and interesting examples.

By Yuli K

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Dec 6, 2020

One of the best courses ever! Thank you so, so much, Jonah Berger!!!

By Carolyn G

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Apr 21, 2020

Honestly, the best instructor, clear information, excellent content!

By Dunja S

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Mar 12, 2018

I loved this course! Very interesting and catchy!Have learned a lot!

By Ryan R

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Sep 22, 2017

Very informative, and pertinent to my field of interest. reat course

By RIDWANUL M

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Sep 24, 2020

Simply awesome! Learned a lot from this course. Jonah sir is great!

By Beth D

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Apr 4, 2020

Very thorough and easy to understand. Highly recommend this course.

By Hasan R C

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Jul 8, 2019

Wonderful course including many illustrations and scientific works.

By Ruchir J

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Jan 19, 2019

Explained in a way that the educational content is also contagious.

By Alexandra S

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May 10, 2018

Really good delivery, tons of interesting and engaging information.

By Wei-Harng L

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Jul 15, 2017

Lots of great ideas to improve and excellent presentation. Awesome!

By Greg C

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Jul 1, 2017

Very clearly explained and interesting, I really liked this course.

By Kaleem Q

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Jan 6, 2017

Outstanding. Short course, easy to follow along and very insightful

By Ricardo S

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Apr 20, 2016

Super course. Very concise but full of insight. Highly recommended.

By Ram I

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Feb 6, 2021

Great course , lots of examples and stories that make it memorable

By Genevieve M

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Jun 14, 2020

This course is very useful especially if you're a content creator.

By Akshay G

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May 25, 2020

perfectly framed , short yet comprehensive course. thank you, sir.

By Chonlada J

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Apr 8, 2020

It's so fun and easy to follow the lesson like I'm watching series