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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

11,271 個評分


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...




This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.



Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


601 - 消费者分析 的 625 個評論(共 2,404 個)

創建者 Peijun Z


Great course for leading me into the business analytics! Hope the further courses will keep surprising me!

創建者 Venki P


This course introduces the concepts of Customer Analytics in a very interesting and counterintuitive way.

創建者 Rana G u I


Its excellent....

way of learning..

Special thanks to Eric Bradlow, Peter Fader, Raghu Iyengar & Ron Berman.

創建者 Deleted A


The Customer Analytics course gives unexpectedly new insight into the latest trends in business analytics.

創建者 Rafael P C


This is a great first approach to customer analytics, a true eye-opener on how to leverage customer data.

創建者 Ehsaneddin A


If you really want to be equipped to a black belt of how to implement marketing strategies, it is a must!

創建者 Shuhan C


Great analytics introduction for beginners. I enjoyed this course and can't wait to start my next course!

創建者 WEI Q


Good course content, make me know what is customer analysts and the module could be apply during analysis

創建者 Souravi S


Detailed and well-articulated, everyting is clearly explained and made easily understandable for novices

創建者 Ojithma G


The course was extremely informative and it is such a privilege to learn from the experts in the field.

創建者 echezona e


Hands on course for customer analytics with case studies that get your mind kicking to get into action.

創建者 Mauricio M


Very good general info on customer analytics and the power they create to make decisions for businesses

創建者 Danish F


Awesome course taught by great professors in very interative way. Thank you coursera and the other team

創建者 Jorge L R Z


Amazing course! Great teachers and the material is completely relevant to today's business environment.

創建者 ANUJ K Y


good content to study and really like the way teaches us especiallly prof raghu sir, i appriciate you .

創建者 Ravinder P S


The course is very well structured with various examples that helps the takers to related and remember.

創建者 Sheerae O


Informative course. Presenters were engaging and the case study examples brought the material to life.

創建者 Piyush S


A very good and Detailed course >needs to include more projects and practical assignments for practice

創建者 rodrigo y


Excellent course, the importance of analyzing your customers determines the direction of your company.

創建者 Pablo R


it's a great course, with a new perspective about how to manage the customer analysis and relationship

創建者 Mia J


Thank you for your support in this amazing course. It will help me not just in one aspect. Thank you.

創建者 Derek W


Solid, understandable concepts, with real application discussions. Highly suggestable starting point.

創建者 Reuben W


Excellent introduction. The professors clearly love what they do and it shows in their presentations.

創建者 claudia p


Good to have a reference how we shoud apply and work.

I would love to have more data analysis on this.

創建者 Sushma D


For a beginner this is a very excellent course to get a good understanding about Business Analytics.