Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,671 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Filter by:

701 - 725 of 2,496 Reviews for Customer Analytics

By Abinash M

Nov 15, 2017

Very helpful. The case studies and insights were fabulous. Looking forward to more such courses

By Hiren P

Jan 21, 2017

Thank you very much for this wonderful, smart, insightful, amazing course! I loved learning it!

By Sarah S

Apr 21, 2016

Excellent, very good course, good mix of qualitative and quantitative with real-world examples.

By Andrew V

Apr 14, 2016

I found this extremely timely and useful, I want to follow up on this with additional materials

By Alberto V V

Dec 7, 2015

The fundamentals of Analytics as business decision tool adressing to solve managerial problems.

By Maggie M Y

Mar 21, 2024

Thank you. I have learned a great deal from all professors in this customer analytics course.

By Nancy T

May 31, 2020

Very good course with students who have background or experience in business field. Thank you.

By Shashank

Apr 2, 2020

Well structured and maintains a good speed. The quizzes are of mixed levels. Enjoyed learning!

By Amiya P D

May 26, 2019

its simply amazing. many dimension are covered. Astounding. thanks for this knowledge sharing.

By Barbara M E

Sep 19, 2018

Perfect. It is not too technical but explain the main things to know about Customer Analytics.

By Yamagani V

Jul 28, 2018

Excellent course course for analytics aspirants, well explained by highly experienced faculty.

By NAVPREET K R

Jun 7, 2018

I really like the content and how well briefly explained the key topics on customer analytics.

By abhijit s

Feb 11, 2018

its and excellent course..with a good flow of how things work and what are the application....

By Waleed M

Dec 2, 2022

Very informative course and it will be more useful if you added extra practical applications.

By Poornima P

Apr 27, 2020

Very insightful course. Knowledgeable speakers. New trending concepts were discussed as well,

By Fábio R C

Oct 3, 2017

Good for understand the basics of Customers and marketing analysis. THe last week is amazing.

By Gaurav K

Sep 21, 2017

Great insights about customer buying pattern and using analytics to help understand it better

By 秦辛捷

Oct 11, 2022

I still have some douts and if there is someone who can answer our quesiongs ,that's better

By FARHAAN H

Apr 18, 2020

Excellent Course. Easy to understand and great work by all the professors of Wharton School.

By vani n

Nov 30, 2019

VERY NICE PRESENTATION. NICE VIDEOS. USEFUL, INFORMATIVE. I REFER MY COLLEAGUES AND FRIENDS.

By MELEBY N J

Oct 22, 2019

excellent skills and insights from which day to day critical business decisions can be made

By Marc M

Jun 12, 2017

The video lectures were great and highly entertaining. I would highly recommend this course.

By Finosdir C

Jun 4, 2020

World class lecturing.specially , case study and the application slides are more versatile.

By Christian A M

Dec 13, 2018

Me pareció muy interesante la informacion, la teoria y los metodos de analisis de clientes.

By Youssef F

Jun 4, 2023

Great introductory course, wish it was more technical a bit, but the foundations are great