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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,671 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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801 - 825 of 2,496 Reviews for Customer Analytics

By Golam M Z

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Sep 22, 2023

Some of the professors explanation was complicated. But overall good for learing.

By Fahimeh H

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Jul 6, 2021

One of the best courses I've done. Real skills I've used in my work and business.

By Sainath V

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Jan 25, 2021

It is really very good lecture from wharton university faculty. Thank you so much

By Aashish C

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Sep 3, 2020

Was really an interesting course. Thank you for making it a wonderful experience.

By Damian B

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Aug 27, 2020

Great course and had some great conversations off the back of it with my CA team.

By Thuy V L

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Oct 14, 2018

Very informative and up-to-date course with many useful and applicable knowledge.

By Karime E P G

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Aug 14, 2018

Necessary for marketing in any form. - the teachers make it easy to understand -

By Rodrigo A

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Feb 20, 2018

Amazing content. Relevant and updated! Thank you for sharing with such enthusiasm

By Eric Z

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Nov 6, 2015

This introduction course is very easy to follow and full of interesting findings.

By Nosa I

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Sep 21, 2020

The course is full of information about customer analysis and I have learnt alot

By Arshiya M

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Jun 8, 2020

very user friendly, and clear descriptions about each topic. very helpful course

By Anupama J

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Jun 2, 2020

I am happy that i have completed this course and i have learned a lot from this.

By Anirban D

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May 13, 2020

It's a great learning experience. Thanks for providing the material and courses.

By Mélanie G

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Nov 13, 2017

The application session (the last part) was very interesting and well-explained!

By Shean

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Jul 3, 2017

Great entry level course for those who would like to get a business analyst job.

By Mumbi

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Dec 21, 2020

GGreat insights, excellent delivery. On overall very very helpful in my journey

By Abhishu R

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May 17, 2020

It was awesome. I loved it. Thank You Coursera and the Wharton Business School.

By Olayinka O

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Apr 4, 2020

Awesome !!

I learnt alot of practical lessons which i intend to apply to my role

By mochamad a

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May 16, 2017

there is should be some practical analysis in excel just to show data analytics

By RUDRA

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Sep 21, 2016

Very Useful Course. Dealt in detail. Lectures are Lively and examples are apt.

By Xeus I

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Dec 20, 2020

Well detailed, and it carries content that will help you think outside the box

By JIng Z

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Feb 9, 2020

Very informative course , I would recommend everyone to checkout this course !

By José A R O

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Aug 27, 2018

Excelente contenido que me ha ayudado a tomar mejores decisiones en mi trabajo

By Naman J

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Jun 13, 2023

i have learned so many things related to customer analysis from this course .

By Gautam

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Nov 13, 2022

Real deep insights into analytics about customers at the most granular level.