Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,671 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Filter by:

851 - 875 of 2,496 Reviews for Customer Analytics

By Intan L K

•

Apr 17, 2021

this course make me know the tool of analytic that I haven't meet before.

By Tequan T

•

Aug 27, 2019

This course was challenging but I learned a lot about customer analytics.

By rayaheen a

•

Apr 9, 2019

I really enjoyed this course. The content is very comprehensive and rich.

By Amenze E

•

Dec 12, 2018

The course provides awesome insight into the world of Customer Analytics.

By Sasha C

•

Nov 25, 2018

¡Excelente! Abarca muy bien los principios básicos del Customer Analytics

By shubham g

•

Aug 3, 2017

Probably one of the finest courses to cover basics of Customer Analytics!

By Avinash K

•

May 27, 2017

Prof. Eric Bradlow was the best professor that taught me marketing. EVER.

By Nadia K

•

Oct 13, 2020

insightful and inspiring. Combing theory with case very well. Recommend!

By Himal B

•

May 27, 2020

was a very helpful platform, it really added much value to my knowledge.

By Chui C F

•

May 24, 2019

Excellent with many practical real life examples to explain the concept.

By Sai K S

•

Jul 10, 2018

Awesome material by Wharton. Great professor. Eric Bradlow was the best.

By umer l

•

Mar 12, 2016

Great course and beautiful presentations..thanks to all the Professors..

By Kundan P

•

Dec 20, 2023

I got some valuable points from this course which everyone should learn

By Ishita S

•

Jul 12, 2022

This course has a lot of concepts and the way they explain is too good.

By Bhaavya C

•

May 8, 2020

This course provides great theoretical knowledge of Customer analytics

By Christina T

•

Sep 20, 2019

Very nicely organized, high-quality class. Definitely worth the effort.

By RAHUL G

•

May 24, 2019

Professor Bradlow was amazing. I'm going to remember most of his stuff.

By Ribka A M

•

Jul 14, 2018

Very, very a good and applicative course. You have to join this course!

By Amarpal C

•

Sep 23, 2017

Amazing insights along with practical examples and real life scenarios.

By yaffa l

•

Oct 17, 2016

really loved this course. will be recommending it to our hr department.

By Steven C C

•

Jan 6, 2021

Challenging and mind expanding. Thank you for the valuable knowledge.

By Kim R

•

Sep 14, 2020

This was so informative and interesting, I really enjoyed the content.

By PRADEEP R

•

Sep 3, 2020

This course is very effective. I really learnt a lot from this course.

By Rishabh S

•

May 23, 2020

Very good content accompanied by great examples and practical problems

By Tanaz A

•

Apr 29, 2020

It was fun. Got some new things to learn. All in all a good experience