Course offers interesting insight in the modern marketing and retailing techniques, which will be very useful for me in the future. I would recommend this course to anybody working in the field of marketing or data science.

I have had so much fun exploring the customer analytical side of the purchasing process and it has given me some great insight in how to objectively view store designs, to better obtain whom their largest target market is.

very interesting input and insights about how firms make products in line with the customers behaviour! it opens my eyes about data, and wants me to take further into how to analyse the data and how we interpret the data!

it was the excellent experience to learn customer analytics and application in real world. I got so much insight about customer analytics. Excellent course content and well experience lecturer deliver real time examples.

A very interesting and informative overview of what seems to be becoming a very important topic. The material was well organised, well presented, and useful in my workplace. Thanks Penn and Wharton - nice job all of you!

Excellent course with a great coverage of topics and interestingly explained by some great professors from Wharton Business School. Be sure to take notes while watching the video so that you can perform well on the quiz.

It is great for starters. Gives good insights and takes through into the subject, but it only shows how analytics is in the world today, I was expecting a little more detail. And the assignments are not of good standard.

Such A fantastic way of learning I can easily get what I want it increased my thinking power and analysis techniques I really appreciate Coursera and Wharton institutes which empower me and enhance my skills. thank you!

Fantastic and Great Course for anyone who is interested to Learn Marketing Analytics and to understand Consumer Behaviour!!!

Great Sessions from Expert Group. Thoroughly Enjoyed Learning this Course!!!!

Thanks to All!!!!!

Interesting material taught by a seasoned faculty. Tests may have emphasized rote learning more than comprehension, however format of the course compensated by being designed for material absorption and further reading.

A really good course. With an interest in Analytics, this course taught me about the countless opportunities available, and forced me to think in a broader perspective of using data to influence decisions in my company.

This course is really helpful for the one who wants to have the basic insight into Data Analytics. This course works as a stepping stone into Data Analytics and generates enough curiosity to pursue in this field further

Highly recommend this course for those who wanna develop career in Marketing/Business Analytics

Especially week5 module is a very informative module with real life examples . Thank you to all lecturers and Coursera team

Loved Eric Bradlow and his chapter in the course. Great delivery of content and some of the most interesting concepts were laid out which tied the whole course together. Great introduction course to customer analytics.

It was an amazing experience. Though the course won't provide much of a mathematical side to analytics but holds strong grounds in decision making and ways a person should think before landing upon the final decision.

The course is very well structured. It does give me a lot of insights. Expecially the last module on the application and case studies, that really help me to understand how to put the theories into practical actions.

Muy buen curso, se comparten muchos conocimientos teóricos que se acompañan siempre de ejemplos y casos de la vida real. También se ven tendencias actuales y lo que se espera en el futuro. Lo recomiendo ampliamente.

The idea and content of this course is excellent. The latest need of industry is considered in this course. I learnt many new things which was not known to me before doing this course. I want to thank coursera team.

I gained alot from this course and the tutors where amazing. Using real life situations to explain what would have seemed complex.

Thank you Coursera for the 7 days free trial that enabled me to learn this course.

I'd die for an actual full course on data mining and market and consumer research. Very theorical, though I'm glad I now have a more wider concept on said subjects and can autonomously look to go deeper into them!

Great lectures and content that was explained very well for beginners to Business Analytics. I especially enjoyed the interesting topics discussed by Eric Bradlow about the applications and case studies in week 5.

Enjoyed this course, very useful information. I like how they used their personal experiences and case studies as examples, it made for actual real life examples. The first and last professors were my favorite.

One of the best introductory-level courses I've ever seen online: there is a fine balance between using entry-level language and concepts and, at the same time, providing high-level relevant information. Awesome!

Loved it! While I knew a lot of that considering I have been working for more than a decade and a half, but some parts were refreshers for me and I loved revisiting those grey cells.

Prof. Iyenger was very nice!

As an engineer, stepping into the business world, it was quite a lot to grasp at the beginning. The tests also seemed a little harder than I expected, but the expert narration and course material got me through.