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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,671 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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776 - 800 of 2,496 Reviews for Customer Analytics

By Tarek K M

Feb 3, 2020

Very beneficial course that taught me the essentials for data and customer analytics!

By Berke B

Apr 26, 2018

Especially liked Week 5 with Eric Bradlow. I'll be looking at other courses from him.

By Danillo S

Oct 10, 2015

Excellent content and well distributed classes. Glad to be a part of this initiative.

By Adirut J

Apr 29, 2021

its very good Customer Analytics course I ever studying before, very great thank you

By Bui

Mar 22, 2018

Very good introduction to customer analytics! All professors are really fascinating!

By Haoyu C

Oct 28, 2017

Great course, fantastic delivery and interesting cases. Very helpful and insightful.

By Barbara

Oct 16, 2017

very helpful course, provides very intersting informations about customer behaviour.

By Farid A

Jun 4, 2017

That is a great course for those who have little background on given issues. Thanks!

By Vlad O

Dec 11, 2016

Fantastic course which combines interesting theory and bright examples. Fascinating!

By Ezinne c

Feb 24, 2022

the lectures were so easy to understand and it covers quite some interesting topics

By Dr N S

Nov 2, 2020

Nicely conceptualized course. Gives a detailed understanding on the subject matter.

By Evelyne O

May 6, 2020

Very dense content. Great professors. Quizzes were tough. Overall, I learned a lot.

By Manjot S D

Apr 12, 2020

really really great course must try as it is detailed and give relevant information

By Vinicius

Apr 11, 2020

Curso muito útil para entender a dimensão dos clientes e como otimizar sua triagem.

By Mandar T G

Jan 12, 2020

Good insights on customer analytics with case study and exapmples. Very nice course

By himanshu s

Mar 17, 2019

This course have changed my thought process towards the customer and there analysis

By godsgift O

Dec 7, 2022

The materials were challenging and of course the tutors spurred me for more.

Thank

By Phang J X

Oct 2, 2021

The course is great, the examples provided by the lecturers give a better insight!

By shashwat

Jul 18, 2020

Great course with a lot of insightful information. An amazing learning experience.

By Susana M C

Jun 1, 2020

Great content, what I like the most was the application cases of the last week! :)

By Vedansh J

Apr 26, 2020

It was a great course, just would like to have more explanation of difficult terms

By Вахбе М И

Jan 10, 2019

Very good course. It was a big pleasure to feel how new knowledge going trough me.

By Myrian C F L

Nov 10, 2018

Excellent course. Topics are relevant for people looking forward in their jobs .

By Sera A

Jul 2, 2018

great course. more case studies and practical questions would have made it better.

By Jasmit S C

Oct 30, 2016

Excellent overview of managing and using data to predict future customer behavior.